LOS ANGELES, CA — (Marketwire) — The 2010 AVN Adult Entertainment Expo (AEE), held January 7-10 at the Sands Expo and Convention Center in Las Vegas, experienced a 10% jump in attendance compared to 2009, which was primarily driven by a 14% increase in fan attendance, show organizers said today. Total attendance was just over 22,000.

“We are very pleased with strong attendance at this year’s Expo,” said show spokesman Sean Devlin. “It shows that the public recognize that AEE provides the most-popular adult stars, the best variety of exhibitors, and the most-outstanding overall experience for fans of adult entertainment.”

The 2011 AVN Adult Entertainment Expo will be held January 6-9 at the Sands Expo and Convention Center.