A once great civilization in its death throes…Meet CoverGirl’s First Cover Boy

It’s over, folks…


CoverGirl is introducing their first CoverBoy in an upcoming mascara advertising campaign.

The 17-year-old social media celebrity James Charles was introduced to the world on Tuesday as the make up companies first male model.

CoverGirl describes Charles as a makeup artist and boundary breaker. The company pledges he will be the first of what they call “boundary breaking” representatives.

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