ANME 2012: The Wicked Sensual Care Collection is Enthusiastically Received by Press, Retailers & Distributors Alike

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Los Angeles, Calif. – Wicked Pictures is proud to report it enjoyed a successful 2012 ANME Show, with media, retailers and distributors alike expressing tremendous enthusiasm for the debut of the Wicked Sensual Care Collection, the company´s luxurious new line of original high-end lubricants and enhancers.

The premiere trade show event for U.S. and Canadian-based manufacturers to showcase their products, ANME (formally known as the Adult Novelty Manufacturers Expo) was held July 14-16 at the Los Angeles Marriott Burbank Airport Hotel and Convention Center in Southern California.

Members of Wicked´s executive staff (including President and Owner Steve Orenstein, National Sales Manager Bonnie Kail, VP of International Sales and Licensing Steven Vlottes, Manager of Product Development Carrie Smith, Consultant Joy King, Publicist Daniel M and Consultant Scott Stein) spent three days giving enlightening product demonstrations, distributing free samples and discussing the line´s strengths with the industry’s premiere personal care product distributors.

Every effort was made to give retailing representatives the tools, support and background needed to properly introduce this exciting new collection to their customers.

The company has chosen to have this unique line designed exclusively for Wicked, rather than simply re-brand existing products. The approach of the collection is to focus on both body care and sexual wellness by incorporating only the safest and healthiest products available.

The Wicked Sensual Care Collection is completely vegan, cruelty-free and PETA (People for the Ethical Treatment of Animals) certified. Every product is distinguished by the same tasteful and discreet approach to packaging that has defined the Wicked brand for nineteen years.

Reflecting on the line´s reception at the ANME Show, Manager of Product Development Carrie Smith enthuses, “the response was phenomenal. From members of the press to the retailers and distributors I spoke to, the statement I heard most was `seeing your company´s line has been the highlight of the show and the one thing we are most excited about.´”

To learn about more about the Wicked Sensual Care Collection, please visit In addition to the collection’s website, consumers, retailers and distributors alike are invited to follow the line on Twitter (@SensualCare) and Tumblr ( The coming weeks will see a launch of the line’s YouTubeChannel (, an official Facebook page and other social media initiatives.

At press time, the collection will be available for shipping July 27, 2012.

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