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from www.patch.com – Vivid Entertainment, the leading producer and distributor in adult entertainment, caught fire Saturday night, causing both sides of Cahuenga Boulevard to be closed off for a few hours.
The porn distributor considers itself in Studio City, although it is only a few blocks from the official boundaries, located at 3599 Cahuenga Boulevard near Universal City. No one was injured in the blaze, according to a Los Angeles Fire Department spokesman.
Local resident, 12-year-old Georgia Fanthorpe, lives on the hill near the building and sent them to Studio City Patch.
“Tonight there was a fire at the Vivid Entertainment office building near to Universal City, and as it’s close to my house I walked over and took some photos,” Fanthorpe said. “The traffic on Cahuenga Boulevard was stopped in both directions and there were at least seven fire trucks, as well as ambulances and smaller LAFD vehicles, but I don’t think anyone was hurt.”
The fire was reported at 7:16 p.m. and it was contained to an air conditioning unit on the roof of the building and did not go into the offices below at all, according to fire department spokesman Cecil Manresa. A cause has yet to be determined.
The company is known for adult spoofs of Batman and Star Wars as well as distributing sex tapes of Paris Hilton and Kim Kardashian.
Immediately, porn fans, followers and stars themselves began making jokes about the fire. Mo Reese @MOXXX wrote:
According to a made up source, #AHF will be having a press conference, to tell us how condoms would have prevented the Vividfire.
The roof the roof the roof is on fire. At vivid. We actually do need some water because I still have to pick up a check there. Oooooooohyeah
Mistress D Severe, Amber Rayne, Stormy Daniels and other starlets were twittering concerns.
Superstar Kylie Ireland wrote:
On set 4 Vividright now…fire is out. They got it out fairly quickly.Dont know anything else
Ray Sicinski said:
Vivid Video is currently on fire. #literally #vividfire
Damn! Fire reported at Vivid Video headquarters in LA – caused by extreme friction.
@RayleneXXX: The Vivid building is on fire Those girls are HOT!#toosoon?
Stephanie Izen quipped:
“The roof The roof The roof is on fire We don’t need no water, let the motherf- -oh wait, we DO need some water!”
and @TheLAScene Silicone meltdown! (Something you do NOT want to see!) #VividFire #Cahuenga
And TV writer Alan Spencer (Sledge Hammer!) was just too overwhelmed:
Just heard the Vivid Entertainment building is on fire. Too many choices for this one…
From www.laweekly.com – The fire was mainly confined to the roof, according to Cecil Manresa of the LA Fire Dept.: He said those kinds of blazes “usually” involved rooftop equipment (heating, air conditioning and the like), but the cause at this point was still yet-to-be determined.
Eighty-four firefighters were sent to the emergency, Manresa said. The flames were doused by the L.A.’s finest first-responders in 22 minutes.