From the AEE: Porn to Drive Adoption of 3D Consumer Hardware

Las Vegas — For the first time ever, a company is offering consumers a turnkey digital 3D viewing system and a 3D content subscription service for in-home digital HD 3D entertainment. Southern California’s Bad Girls in 3D will be unveiling its complete in-home digital 3D system at Booth 7032 at the AVN Adult Entertainment Expo January 7-10, 2010 at the Sands Expo Center in Las Vegas, NV.

As Hollywood celebrates its latest digital theatrical event, it is at home that most people will really experience the 3D revolution … and its happening now.

“For several decades, the adult entertainment industry has driven adoption of every significant new entertainment delivery system — the VHS home-video craze in the 1980s, the satellite television mania in the 1990s and the present day internet,” said Lance Johnson of Bad Girls in 3D. “2010 and beyond will be all about 3D. Society’s enthusiasm for 3D films is largely responsible for the record $10 billion in box office revenues in 2009.”

“We want to bring this technology into the home and we will do this via a hardware “bundle” that will work with streaming 3D adult content. We are offering a complete turnkey in-home solution as well as a monthly subscription service. You can log onto to Badgirlsin3d.com to purchase the complete hardware package and content subscription service. From there, simply turn on your PC, log on to badgirlsin3d.com, put on the active 3D glasses and enjoy.”

“We’ve partnered with the best active 3D shutter glass supplier for home theater because active technology has been embraced by the world’s leading display manufactures like Panasonic, Sony and Mitsubishi,” explained Johnson. “We believe, the in-home delivery system we’ve put together is the very best of today’s available digital 3D technology. The system provides a truly astonishing immersive 3D experience at a very affordable price.”

The potential of 3D adult entertainment was established long ago with the 1969 release of The Stewardesses. The soft core film played in theaters for over two years and grossed an astonishing $27 million.

Just last week it was reported that James Cameron’s ground-breaking 3D film Avatar grossed over $1 billion in its first 17 days … and it continues to sellout theaters around the globe. The film’s anticipated and actual success is having an immediate impact on mainstream 3D film and television. On January 5, 2010, both ESPN and Discovery Communications announced they will begin 3D broadcasting.

The 3D market is expected to be worth tens of billions in the next couple of years. LG Electronics plans to sell 400,000 3D TVs in 2010 and 3.4 million in 2011 and Sony is targeting revenue from 3D related products of more than US $11.3 billion in its fiscal year ending March 31, 2013. A recent report entitled 3DTV Market Analysis: Transition From Cinema to Living Room suggests that in just four years there will be 46 million 3D TVs in existence.

On December 17, 2009, the Blu-ray Disc Association announced the release of “Blu-ray 3D” standards. This paves the way for widespread production of 3D Blu- ray DVD equipment by the major electronics manufacturers in 2010. Johnson stated, “The Bad Girls in 3D equipment bundle is compatible with the Blu-ray specifications and we plan to release our adult content on 3D discs when the consumer equipment becomes available in the next few months.”

“We feel our content and delivery system creates a virtual voyeuristic and participatory reaction from viewers.” said Johnson. The available Bad Girls in 3D material currently includes solo girl and boy/girl scenes but the company plans to expand its content to satisfy a variety of tastes particularly for the European and Asian markets. “We are aiming to create an intriguing immersive reality for all of our customers,” stated Johnson.

For more information contact: Lance Johnson at [email protected] and visit www.badgirlsin3d.com. Bad Girls in 3D will be demonstrating its products at Booth 7032 at the AVN Adult Entertainment Expo January 7-10, 2010 at the Sands Expo Center in Las Vegas, NV.

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