LATATA Files for Injunction Against Unlicensed Talent Representatives

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CHATSWORTH, Calif. ­ Richard Lloyd Sherman [pictured], an attorney representing the Licensed Adult Talent Agents Trade Association (LATATA) has filed a complaint in Los Angeles Superior Court against eight named talent representatives doing business in Los Angeles and Florida, claiming they are working without the necessary license and bond and seeking an injunction prohibiting their continued alleged illegal operations.

“It’s something that makes us all look bad, and we are seeking the court¹s
assistance to try to stop it,” said Shy Love, owner of Adult Talent
Managers, a LATATA member.

“We LATATA members play by the rules: We’re licensed and bonded and accountable to the State just like any other talent representation agency or professional entity that is required to obtain requisite licensing. These operations are not following the fiscal and legal responsibility rules, and we will ask the court to issue an injunction to stop them.”

The complaint alleges that the unlicensed talent representatives are acting
as agents, procuring work for their clients in violation of Section 1700 of
the California Labor Code, which requires licensing and bonding, and sets
rates for talent representation. LATATA is seeking monetary damages from the unlicensed talent representatives and an injunction preventing them from doing business without proper licensing.

LATATA has reached a settlement with two (2) of the defendants: Michael Jay
dba Studio City Casting & Public Relations and Jason Giordano dba JG Models
and GenX Models. Pursuant to the terms of the settlement, Michael Jay and
Jason Giordano have agreed to cease doing business unless and until they
become properly licensed through Dept. of Labor and Standards in Sacramento
the governing authority for talent agencies in California. Sherman stated
that he intends to file a dismissal as to the two defendants once he
confirms that they have ceased their illegal operations.

Kevin O’Neil of Type 9 Models stated that the filing of the Complaint ³is a
positive step for the industry as a whole. There should be no unlicensed
talent agencies and LATATA has been working hard to raise the standard for
the industry, and this is an important step in that direction.”

The complaint was filed July 23 and court action is pending.

LATATA ( is an industry non profit trade organization that
was formed between licensed agencies within the adult entertainment
business. As one cohesive unit, the trade association has the ability to
address issues that an individual may not be able take on by themselves,
with the primary function of the union assuring the longevity and well being of the adult entertainment industry as a whole, while promoting the
interests of the Artists and Agencies so working within it.

Current agency members include, alphabetically: Adult Talent Managers, Foxxx Modeling, LA Direct Models, Matrix Models, Spiegler Girls, and Type 9 Models, all licensed to operate in the State of California.

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