from www.ecommerce-journal.com – If you are looking to cash in on the online adult entertainment industry, consider building a porn review site. Done correctly, it can be a very successful business. Valuable (and free!) advice will generate extra signups for paysites and, as a result, additional income for you! Learn more about how to build a good review site and get some nice money.

Adult review sites offer great opportunities for their owners, surfers and paysites. Surfers get a glimpse at what to expect from paysite membership. If they get interested, they can just click the link and become a member. In turn, you will earn a commission for every visitor that signs up – up to $50.

Since surfers know what they will get before hand they are likely to be more satisfied with their membership. The conversion from trial to full membership is higher and the retention is greater, so it is a win-win situation for all parties involved.

Building a site

Porn review sites take many forms, shapes and sizes as well as different approaches to serving their visitors’ needs. You can either review adult websites in all niches or choose a particular theme, for example BDSM or fetishes. By focusing on smaller segments of porn market, you can promote your review site more quickly – surfers like quality content dedicated fully to their tastes.

Keep your website simple, fresh, and easy to navigate if you don’t want your visitors to leave it after several attempts to find what they want. There should be separate pages for each niche you plan to review. This allows the visitors to jump right to the categories they are interested in and skip the ones they don’t care about.

Keep in mind that the adult reviews market is extremely competitive, so you have to be continuously creative and innovative to succeed on it. What new options can you offer your website visitors? What makes your reviews different from others? Why should visitors bookmark your site? A competitive advantage is what you desperately need when you decide to jump into this market.

Porn site reviews giants

Here are some popular adult review sites you can analyze (not copy!):

• http://www.rabbitsreviews.com. RabbitsReviews is an extremely popular porn review site: about 300,000 people visit it each day to get valuable advice. All porn sites are judged according to established criteria, making it easy and convenient to compare one to the next. In addition, each review page allows surfers to post their own comments and reviews.

• http://www.fetishfish.com. FetishFish is targeted at surfers hooked on fetish porn. So if you like some particular fetish theme, it will save your time and efforts. Plus, there are more website reviews in each category than all-niche sites offer. It helps you make an informed choice and get the best bang for your buck.

• http://www.adultreviews.net. Adult Reviews is a good site for people who what to learn more about a porn paysite they want to join. The team of reviewers browses sites on a daily basis and expresses their impartial opinion about each of them. All reviewed sites have 5 individual scores and an overall score. You will also find samples from the site’s members’ area.

• http://www.porninspector.com. Porn Inspector has already published nearly 11 500 reviews of very promising adult paysites. They give their honest opinion about websites’ content and options. Each review includes a lot of photo and video samples taken directly from that site’s member’s area, so you can see what you will get. You can also browse through “discounts” category where you will find paysites offering special discounts for Porn Inspector visitors.

• http://www.adultsitesurfer.com. Adult Site Surfer has been going strong since 2002. It was started because there was a demand for a consumer-oriented adult site guide to make the best choice. The stuff regularly browses and rates adult paysites, weeds out the bad offers and directs surfers to quality resources.

Getting content

It works like this: you find a site you want to tell about, become an affiliate, contact your manager to get a review password and write your overview. Some websites have a special form where porn website owners can submit their websites for reviewing, but if you are a newbie, you have to do everything personally to get content.

As with all affiliate programs, you will get a special ID that you will need to use in text links or banners. When the surfer clicks these links and buys the website membership, this activity will be tracked via your affiliate’s ID.

To get a review password, you need to tell about your site and give its address. Most sponsors will give you either a generic review password or a unique password that has a limited life. Using it, you can tell your visitors what they will see in the paysite’s members’ area.
Basically, there are three types of reviews you can write:

• Brief overview (around 100 words)
This review tells about the main features of the site: its design, the numbers of photo and video sets, the frequency of updates, etc.

• Medium review (around 400-600 words)
This is a more detailed review. You can tell your visitors about the amount of content the site offers, its quality, how fast it is downloaded, etc. How many nice models are there in the site’s members’ area? As a conclusion, tell your brief opinion about the site.

• Detailed review (around 800-1000 words)
This review covers more detail of the content and the layout of the site. You can add various scores, make up pros and cons tables, compare the site with others in the same niche, or tell about bonus content.
Don’t write very long reviews – the visitor wants to watch quality photos and videos, not to read a book about the history of porn. They came to find out whether the website is good enough to join or not.

Another mistake is to review dozens of websites in each niche. Although people want to have several sites to choose from, they do not want to be buried with megatons of information. It is overwhelming and confusing.

Nothing works better than an independent, third-party recommendation in getting your surfer to trust you. If a site is good, write it. If it sucks, then write that. Don’t be afraid to be critical of the site. The visitors value honest and impartial opinion.

Promoting your site

There are many various ways to promote your adult review site. Imagine that you are trying to promote your paysite and do the same: build TGP galleries, CJs, free sites, blogs, etc. and post links to your review site. Of course, you need to use your own content because sponsors don’t like when their photos and videos are used for promotion of other sites.

Some review site owners ask sponsors to give a reciprocal link that can later be changed for a direct link to this review. Typically, there are no strict rules: your sponsor can post any type of link on a warning, tour, links, or affiliate page.

Applying basic search engine optimization techniques can significantly increase the chances of getting quality traffic. Use keywords in your different niche categories, pay attention to relevant back links to your site, etc. Your reviews should be original and informative.

A quality review is like a lucky ticket to the world of good porn. Your surfers will know what to expect before hand, so they can avoid unpleasant surprises. There are so many good quality adult sites, so why help bad ones to compete?