Private Media Group Achieves 100% Coverage in France, via Numericable

BARCELONA, Spain — Private Media Group, Inc.(Nasdaq: PRVT) a worldwide leader in premium quality adult entertainment content, today announced an agreement to offer its vast library of content on the video on demand (VOD) services of Numericable, France’s leading cable TV operator, which holds 99.6% of the French cable TV market.

Following the agreement with Numericable, Private content is now available to near 100% of the total French VOD market.

France is today the principal VOD market in Europe and probably the fastest
growing. In 2008 Private’s VOD sales in France rose by 129% compared to 2007.

The latest study released by the CNC(i) shows that total revenues for French VOD rose by 84% in 2008 to Euro 53 million, compared to 2007. Further figures indicate that the adult share of total VOD sales grew from 30% to 37% for 2008.

As the largest cable TV operator in France, Numericable offers quadruple play services (Internet, fixed telephony, wireless telephony, TV) to approximately 8.3 million homes, representing 30% of all French households. Private was chosen as one of two adult content suppliers for Video Club Prive, the premium adult category on Numericable’s video on demand (VOD) service.

Tim Clausen, VP of Sales and Marketing at Private Media Group commented, “The explosive growth in VOD, especially in the adult category, offers a
significant opportunity for Private and platform operators alike. We are very excited to be featured on Numericable, which reaches a almost a third of French households and is a world leader in the deployment of digital and fiber optic technology to supply their customers with HD TV, VOD and high speed 100Mb Internet. With extensive exposure and premium positioning, tied to marketing support, we expect to see further substantial revenue increments and impact on net income from this rapidly growing audience.”

Raphael Porte, Marketing and Product Strategy Director at Numericable said:
“We are delighted to have Private as one of the two exclusive suppliers on our Club Prive service. To satisfy high growth demand for the adult category we need a constant supply of quality titles from a brand that the customer knows and will purchase. Private’s global brand equity and unequalled product library guarantee a successful take up of our premium adult offer. We look forward to working together.”

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