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08:38 AM PST

New Sensations Unveils High-End Novelty Line At ANME Show JULY 11-13


CHATSWORTH, Calif. --- In a move that will shake up the adult industry, New Sensations unveils its high-end novelty line at the 2010 ANME Founders Show.

Retailers, etailers and distributors are invited to visit booth 139 at the Los Angeles Marriott Burbank Airport Hotel from July 11 to 13.

While merchandise specifics will be closely guarded until the show, the philosophy behind New Sensations’ female-designed novelty line is well documented.

Similar to their acclaimed Romance series DVDs, New Sensations utilized feminine and masculine perspectives to create unique novelties able to provide the most intimate pleasure for women and men.

Scott Taylor, New Sensations’ President says, “Too often sex toy manufacturers get caught up in the aesthetics, when the simple rule is, functionality is king. After years of development under female direction, we’ve generated practical products that are testing off the charts in areas of pleasure and enjoyment. Once that was accomplished, then the designs were made stylish in order to create a line of attractive novelties I know consumers will love.”

ANME founder Nick Orlandino says, “We are pleased to welcome New Sensations to this year’s show. The selection of ANME as the venue to reveal their new line of novelties is a testament to the show’s popularity and success since its inception.”

Belle Casten, New Sensations’ Vice President of Global Sales, says, “The details about the novelty line have been one of the most difficult secrets to keep. We are all so excited to debut the line with the grand launch at ANME. Understanding the struggle in making the jump from movies to novelties, we spent a long time in the development and testing stages. I hope everyone stops by our booth to see the products first hand.”

This year, the ANME Founders show focuses on creating a more personal event for buyers and manufacturers to meet and showcase the latest in adult toys and novelties. The fifty booths at the Marriott Burbank Airport hotel provide the perfect setting to connect with clients and potential buyers. The staff at New Sensations is honored to be a first year novelty participant in the show.

To view the latest information about all New Sensations titles, visit,, or

To set up an appointment at New Sensations’ booth 139, email Belle Casten at

For more information about ANME, visit

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