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from www.nbc.com – A pornographic website that said it launched a fundraising effort for and was adamantly rejected by Susan G. Komen for the Cure still wants to raise money for Breast Cancer Awareness Month.
Pornhub.com [owned by Manwin], which identifies itself as the leading destination for online adult entertainment, said in a press release that is now looking for a new charity for their “Save the Boobs” campaign throughout October.
The adult website said it would donate 1 cent for every 30 views of certain videos featuring breasts during October.
The website initially targeted the campaign at Susan G. Komen for the Cure, saying that “the more boobs that are viewed, the more money that will be showered upon the [Foundation].”
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But the Dallas-based organization said Wednesday that it was aware of the campaign and wanted nothing to do with it. “We are not a partner, not accepting donations, and have asked them to stop using our name,” Komen said.
Now the website is searching for a new organization, Pornhub.com said Thursday, to receive a “significant” amount of money.
“Unfortunately we had to change our targeted beneficiary,” a Pornhub spokesman told NBC News. “As such, Pornhub.com is now calling on all breast cancer foundations to come forward and be considered as the recipient of this cash donation.”
Pornhub.com specified that “any charitable entities related to breast cancer research or awareness should submit their interest” to the website. One charity will be chosen and announced in the coming days.
Pornhub said in its press release that it attracts 70 million to 90 million clicks per month and could raise a “considerable” amount of money. The website said the campaign had already amassed millions of views.
Watch the most-viewed videos on NBCNews.com
“What matters most is that your kind and selfless gesture will go a long way towards helping our sisters to find a cure,” Pornhub said.
This isn’t the first time Pornhub has tried to raise awareness for breast cancer. Earlier this year, the website offered free breast exams for women from their “Save the Boobs” bus in New York.
The Susan G. Komen Race for the Cure and affiliated events had raised more than $1.4 billion as of 2010, the company says.