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Adam Wilcox posts on www.xxxwasteland.wordpress.com – The person behind the phrase, “Work hard, play hard” may have had adult industry producer Dan Leal in mind when coining the adage. Known as “Porno Dan” in XXX circles, Leal has earned a reputation as one of the most dedicated and fun-loving individuals in adult entertainment.

As CEO of popular porn studio Immoral Productions, Leal has managed to grow his company and remain profitable during a highly challenging economical period for the adult industry. While numerous other producers have been forced out of business, Leal has found success by placing emphasis on a viewer-interactive product and the Immoral Live brand’s live shoot atmosphere coupled with unique concepts such as “Fuck a Fan,” “Wheel of Debauchery” and “Cock Sucking Challenge” have proven to be huge hits with fans.

Leal also stars in the adult industry-based reality series The Right Hand, which premieres its second season October 4 at midnight MT on Movie Central and October 5 at 11:00 p.m. ET on The Movie Network. The bleached-blond pornographer is also the subject of a documentary titled Danland slated for a 2013 release.

Leal kindly granted XXX Wasteland an interview on the afternoon of September 20 to discuss the origins of Immoral Productions, the upcoming second season of The Right Hand, California’s Measure B condom controversy and more.

You can visit Dan online at his official website, PornoDan.com, follow him on Twitter under the handle @PornoDan and check out the Immoral Live page at this link.

Q: Let’s start at the beginning: Can you tell us how you initially became interested – and later involved – in the adult industry?

Well, I had a stripper girlfriend in 1999 and I started a website for her. We went down to Fantasy Fest in Key West and we met a film crew from a place called GM Video. They, at the time, were shooting all of the footage for Girls Gone Wild. The two of us were really crazy and out of control and we hit it off with this film crew.

The film crew asked if we wanted to hang out with them for the week, so we did. We shot a bunch of content with her and I just running around being idiots and they asked us if we wanted to go to AVN that year and shoot more stuff. So, since she was shooting content for a website, it sounded like an idea that made sense.

I did that for like all of 2000, shot for GM Video and produced stuff for them. Then, my girlfriend and I split up and the owner of GM Video, George Martin, said, “Why don’t you shoot some of your own stuff?” I said, “Well, I don’t want to shoot porn.” I was working in Corporate America and I had a really good job making lots of money.

And he said, “Well, just do it for the fun of it.” So, I did. So, a couple of buddies and I went to Budapest, put a movie called Budapest Booty volumes 1, 2 and 3. Basically, it was just us running around the streets being idiots, picking up girls and showed us drinking beer. We used to do it without editing – like raw footage – and the movie did really well.

I continued to shoot amateur porn and work in Corporate America for the next year. Then, I left Corporate America in late-2002 and started doing porn. Then, I moved out here and started doing porn full-time in 2007.

Q: Obviously, you are the CEO of Immoral Productions. Can you tell us how the company was launched?

Long question. I started Immoral in 2008 – it spun off another company. I had a partner at the time and we spun it off of another company that was around. It didn’t work out. Long story … I ended up taking control and partnering with an investor in another company called iPorn.

We split away from iPorn and started Immoral – I just started it myself. The investor wasn’t very happy with how things had gone with the production of the other company.

So, I started Immoral in late-2008. For the next year, I shot pretty much like everybody else: recorded content. And it was doing okay, but the company wasn’t growing. And as you are probably aware, porn is really suffering. Most companies around me were really starting to take a hit and we were starting to feel it, too, because of piracy. So, that’s when I got the idea to start shooting live. I started shooting everything live around 2009 and that’s where we are now: every single thing we shoot is live. We are the first company to shoot everything live and then take that same content and repackage and re-release it on DVD and our website updates. So, we don’t shoot specifically for the update; we shoot live, then take that same content and repurpose it.

Q: Very cool. Immoral Live has become known for its conceptual shoots such as “Fuck a Fan” and “Wheel of Debauchery.” Can you talk a little bit about where those ideas originated from?

They were ideas I had to kind of make it … you know, I think adult entertainment should be just that – entertaining. So, I try to make stuff that I actually find entertaining.

A lot of porn to me is very boring. We’re not making art – we’re making porn. So, I think it should be something that people can actually watch and enjoy that has hot sex in it and at the same time be entertaining.

So, that’s kind of where I get these crazy ideas. We have the “Cock Sucking Challenge,” “Great American Slut Off,” “Fuck a Fan,” “Wheel of Debauchery.” So, I try to make them engaging with the online audience. So, the online audience watches them and has participation: they pick the winner of the “Slut Off,” they pick the winner of the “Cock Sucking Challenge,” they get to watch “Fuck a Fan” live and see the guy compete in a contest. And it still translates to recorded content, so the recorded viewer can watch the same thing and still enjoy it as well.

Q: I’d also like to ask about your adult-based reality show The Right Hand, which premieres in a couple of weeks on Canadian stations The Movie Network and Movie Central. I was wondering where the idea for the program originated from. Were you approached with the concept or did you pitch the idea to producers?

I was approached by the producer of the show, Richard Arnold, when I was at the Venus Berlin show in 2009. He asked me if I had ever thought of doing a reality T.V. show because he thought I was very entertaining. And I said, “No.” He asked if it was something I’d be interested in and I said, “No.” (Laughs) He proceeded a couple more times and like I said, Immoral was doing okay, but it wasn’t taking off. I was like, “Well, let’s try something different. Let’s go ahead and try a reality show.”

So, I agreed to shoot a pilot not knowing what was going to happen, and that was in the summer of 2010. We went to Chicago and shot a pilot, and that pilot got picked up by HBO in Canada. And we went from there.

Q: Were you happy with the overall Season One product and did you feel it portrayed not only yourself and Immoral, but the entire adult industry in an accurate light?

I mean, it doesn’t represent the industry – it represents me. You can’t say it’s a representation of the adult industry because my company is nothing like anything else in porn. We’re completely different. So, to say it is a representation of the adult industry would be completely inaccurate. To say it is a fair representation of me and my company, yes. I was very happy.

Q: Very nice. Obviously, I understand you probably don’t want to give too much away about the second season seeing as the first episode hasn’t aired yet, but can you give us some information on Season Two and what viewers can expect?

I think Season Two is way better than Season One. We go to some really good locations, travel and get some really good stuff.

The quality of girls in Season Two is way better than Season One, I think. I had a lot more control over the selection process of the models and I think people are going to really like the models we have in Season Two.

Q: Is there any talk of a third season as of yet?

Well, if we get good ratings and people in Canada like me, sure. (Laughs)

Q:(Laughs) Well, I live in Canada and I loved the first season, so hopefully other people will follow suit.

As long as the Canadian people like it, I’ll keep shooting. (Laughs)

Q: Very nice. You are also the subject of a documentary called Danland, which chronicles your life and career from 2004 to 2007. Can you tell us about that?

I was shooting amateur porn on the East Coast, so it sort of just follows me around doing all of the stuff I used to do when I was shooting amateur porn.

Q: Is there somewhere people can order the film or check it out online?

That’s not out yet. It’s going to be released in theatres and DVD jointly in February 2013.

Q: Okay. Is there anything you still wish to accomplish in the adult industry?

I just want to keep growing the company. We’re the only company that has been able to grow from a production side in the last four years. But it’s very challenging. I work 80 hours a week; it’s not easy because the consumer has been conditioned not to pay for porn. And it makes it very challenging. As a production company, you have to get them to pay for porn.

So, it’s very difficult. But hopefully, I will be able to keep weathering the storm and keep growing the company and make it more profitable because things are tight. Even though we keep growing, that is one of the big misconceptions people have: that pornographers are getting rich. Most people I know around here have gone out of business in the last four years.

Q: As a producer, I wanted to get your opinion on the Measure B initiative which would mandate the use of condoms on all porn sets in Los Angeles County. Do you feel condoms should be legally required on adult film shoots or should it be a performer’s choice to use them?

I think they should be optional. I think they should be provided on set and that the performers should have the ultimate decision if they would like to use them. But, I think they should be provided by the production company and readily available, and the performers should be able to sign off on whether or not they want to use them. It shouldn’t be dictated by the production company.

Q: Are there any current or upcoming projects with Immoral you would like to mention?

We’re always shooting live every day. You can check out our live shows on Immoral Live. Five days a week we’re there shooting more content. Check there to see my latest adventures.

We have a new series called “Party of Sixxx,“ which stars my new contract star Rikki Six. There is “The Great American Slut Off,” a brand new one I just launched, which is two or three girls competing to see who can be the biggest slut of the show and the online audience votes it.

And I continue to shoot the “Cock Sucking Challenge” a couple of times a week, “Fuck a Fan” once a month, “Squirtamania” at least two or three times a week. If people want to see what I’m doing, they can go online every day.

Q: Absolutely. To finish up, is there anything you wish to say to readers?

I just really appreciate all the support the people in Canada have given me. The ratings we had for the first season were way higher than I ever anticipated. I’m very, very thankful that they watched the show and liked it. And I just want to thank Richard, the producer of the show, for giving me this opportunity and the people at The Movie Network and Movie Central for believing in the show enough to give it a second season.

Q: Very cool. Thank you for taking the time to speak with me today. I look forward to checking out the second season of The Right Hand and wish you continued success with Immoral Productions as well. Have a great day.

Thank you so much.