You Mean Johnny Sins Isn’t Dead? Here We were All Set for the Memorial at The Sportsmens Lodge

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from www.brandchannel.com – “Nice Fake Hack @MTV.” That tweet was the critical response of adult film brand Brazzers to MTV’s (truly dumb) BET-MTV fake hack stunt. And Brazzers should know. It was that same day that the porno outlet revealed that one of its star actors was not, in fact, as dead as everyone had thought.

As if Brazzers needed any help with its creative and aggressive marketing. The online brand is quickly becoming the most known—and most mainstream—brand name for naked, including product placement in some of music’s most popular music videos.

On Feb. 18, a screenshot of a Brazzers tweet announcing “Today we say goodbye to our dear friend Johnny Sins. died in a car crash accident. always in our heart” spilled onto the internet. Even though the tweet looked a little sketchy, sites, especially Spanish language ones like the Facebook page Fap Fap Fap Fap posted it. From there and a few other places, is was forwarded and liked hundreds and hundreds of times.

The news didn’t seem that farfetched. Sins, a furious tweeter, had been missing from his account for a week.

Concerned fans tweeted “R.I.P.” messages and Sins fate was lamented. One fan’s oddly heartfelt ode to the pornstar on YouTube has over 61,000 views. For a time, the tag #ElPelónDeBrazzersMeEnseño was a trending topic in Mexico.

That was until a day later, when Brazzers tweeted, “After contacting him @Brazzers confirms that @JohnnySins is alive and well. Thank you all for your concern!” Not long after, a YouTube video of Sins “surfaced” on Brazzers’ YouTube page—thanks to a Brazzers tweet—in which Sins says thanks for the wishes and to “keep watching Brazzers and follow me at Twitter @johnnysins.”

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