Adam & Eve and adameve.com released the results of their annual sex survey on Friday, August 9, 2024. The survey, which polled over 1,000 adults, focused on masturbation frequency.

Survey Findings on Masturbation Frequency

The survey, conducted by an independent third-party company, gathered data from over 1,000 American adults aged 18 and up. Its purpose was to study sexual preferences and practices, sponsored by Adam & Eve.

According to the results, 22% of respondents reported masturbating once a week. A close second, 21% of participants indicated they masturbate a few times a week. The survey also found that 12% of respondents practice self-love every day.

Conversely, 16% of those surveyed stated they enjoy solo sex less than once a week. Another 15% reported rarely masturbating, and an equal 15% said they never masturbate.

Insights from Adam & Eve Experts

Dr. Jenni Skyler, PhD, LMFT, CST, and resident sexologist at Adam & Eve, commented on the survey's findings. Skyler stated that most people masturbate for various reasons, with pleasure being a primary motivator. She noted that masturbation can serve as a method for relaxation, self-soothing, and releasing tension and anxiety. Skyler also mentioned that some individuals masturbate to aid sleep or to fulfill a need when a partner is absent. She described masturbation as a valuable tool for learning about one's body, including what feels good and how the body responds.

Chad Davis, director of marketing for Adam & Eve, also provided a statement. Davis affirmed that Adam & Eve encourages adults to celebrate their sexuality within their individual comfort levels. He added that the company offers a range of products, including toys, lubricants, and warming lotions, designed to enhance both partnered and solo sexual experiences.

Historical Context of Adam & Eve Surveys

Adam & Eve has a history of conducting surveys on sexual practices. For instance, on May 13, 2011, Adam & Eve released results from its "Great American Sex Survey," which focused on how often American adults were having sex. That survey, also web-based and conducted by an independent third-party company, polled over 1,000 American adults aged 18 and up.

The 2011 survey revealed that 26% of respondents had sex once or twice a week, while 18% reported not being sexually active. Other findings included 16% having sex three to four times a week, 15% once or twice a month, 7% every few months, and 5% identifying as virgins. Three percent reported daily sex, another 3% had sex once or twice a year, and 1% had sex more than once a day.

Dr. Kat, identified as a resident sexpert for Adam & Eve in 2011, noted that even if respondents were virgins or not sexually active, they might still have a sexual outlet. She emphasized that masturbation can be an important component of sexual health and that everyone deserves a healthy and active sex life, which does not always require a partner.

Chad Davis, then Marketing Director for Adam & Eve, expressed satisfaction that nearly half of American adults in the 2011 survey appeared to enjoy an active sex life. He also stated that it was unfortunate that nearly 28% of those polled were not engaging in as much sex, and that Adam & Eve aimed to assist with this through education or the use of their products to enhance sexual pleasure.

Key Facts

  • Adam & Eve released its annual sex survey results on Friday, August 9, 2024.
  • The survey polled over 1,000 American adults aged 18 and up.
  • 22% of respondents masturbate once a week, and 21% masturbate a few times a week.
  • 12% of respondents masturbate every day, while 15% never masturbate.
  • Dr. Jenni Skyler, resident sexologist at Adam & Eve, highlighted masturbation's role in relaxation and self-discovery.
  • Chad Davis, director of marketing for Adam & Eve, noted the company provides products to enhance solo and partnered sessions.