Porn News

Adam & Eve Reports Double Digit Profit Increase for 2009

Hillsborough, NC – Adam & Eve, America’s most trusted source for products, is pleased to announce a strong increase in profits for 2009.

Adam & Eve’s award-winning website (www.adamandeve.com/news) and mail order catalog bucked the retail trend by increasing profits in a year when many companies were relieved to break even.

“Through smarter marketing efforts, by taking advantage of growing marketing channels and by increasing operational efficiencies, we improved our profit by 17% over 2008,” says Adam & Eve Marketing Director Chad Davis.

“Definitely, 2009 was a challenging year,” continues Davis. “We experienced a slight decline in sales as the paper side of the business shrank more quickly than we anticipated. Offsetting that shrinkage were both an increase in the efficiency of our marketing dollars and sales growth in other areas. Fortunately, December sales were up over 2008 and profits for the month and year were very healthy.”

Areas of growth in 2009 included e-mail marketing, paid search marketing and marketing for adamandeve.com that is placed offline in radio, TV, podcasts and other areas. These areas had double-digit growth for the second consecutive year.

Similar to the shift of business from traditional catalog to internet-based is the shift in product preference of the customer. Personal massagers (vibrators) continue to make up a larger portion of web sales. Personal massager (vibrators) sales hit another high in 2009 and accounted for 1/3 the overall revenue.

“We attribute some of this shift to the customer base ordering from our website,” says Davis. “Typically, more women order online than through our traditional catalog.”

With more than 10 million satisfied customers and nearly 40 years in business, Adam & Eve continues to set the bar in quality adult entertainment products and sales.

239 Views

Related Posts

Miami Spice: The 2024 XBIZ Creator Awards Show Turns Up the Heat

MIAMI — Adult creators’ biggest night relocated on Wednesday evening to the party epicenter of Miami.The 2024 edition of the XBIZ Creator Awards, presented by Fansly, honored the best and shiningest creators in the industry at the city’s hottest, sultriest…

MYLF Drops 7 New Scenes

May 17, 2024 4:03 PM PDTMIAMI — MYLF has released seven new scenes this week starring Bunny Madison, Shay Sights, Spencer Scott, and others. First, Bad Milfs premieres “The House Bunny Part 2: Bunnies at Play” with Madison and Maya Woulfe, Jade…

Kazumi Performs 1st Anal & D.P. in Blacked Raw Scene ‘Beast Mode’

Fans will be treated next Monday, May 20, to the first-ever anal and double-penetration encounters of 2024 AVN Awards co-host Kazumi's career.

Maximo Garcia Takes on 16 Girls in Reverse Gangbang

It took Maximo Garcia a month to plan the most viral scene of his career—a 16-girl reverse gangbang in Rio de Janeiro, Brazil.

Mystim Scores 2024 EroSpain Win

May 16, 2024 4:08 PM PDTBARCELONA — Pleasure brand Mystim has nabbed the 2024 EroSpain Award for Niche Brand of the Year. ‘We are incredibly grateful and proud to win the EroSpain Award for Niche Brand of the Year,” said…

Leave a Reply

Your email address will not be published.