Porn News

Adam & Eve Rolls With Business Shift

HILLSBOROUGH, N.C.– Adult industry powerhouse Adam & Eve is seeing a significant shift from offline to online sales. While it is pleased to announce its website, (http://www., set a new one week sales record in February, the traditional print side of the business is trending down.

The second week of February saw a 32% increase in sales on, bringing in over $1.4 million, and setting a weekly sales record for the site. On the flip side, the January mailings and other print activities had soft results.

“The sales record was achieved through multi-channel marketing for the site,” says Adam & Eve Marketing Director Chad Davis. “We achieved the sales record through email, paid search, radio and television advertising coupled with the seasonality of Valentine’s Day. We saw an 83% increase in sales from e-mail to our customer base in February. At the same time, we significantly increased our radio and television portion of the marketing mix and it paid off. We hit record sales from radio advertising for three weeks in a row. Revenue from radio was up an incredible 84% for the year in February!” continues Davis.

While online sales are strong, offline sales were less than previous years as the business continues to shift. “We are mailing fewer catalogs as buyers from the website do not respond very well to our catalogs. We have purposefully cut catalog circulation but we are doing more e-mail, changing our print ads to ‘dot com’ ads and using radio and TV advertising campaigns to push traffic to,” states Davis. “The change in the business is not unexpected and is a trend for many companies and catalogers. We are fortunate enough to be able to roll with the changes and have non-print media that is very effective at driving sales to our site.”

For more information on Adam & Eve, please contact Adam & Eve Director of Public Relations Katy Zvolerin at 919.644.8100 x 3121 or [email protected].


Related Posts

Penthouse Opens Voting for the 2024 ‘Pet of the Year’ Playoffs

Penthouse is inviting the public to vote for their favorite Penthouse Pet to be awarded Pet of the Year 2024.

Tonga Expands Dreamtoys Startroopers Collection

AXEL, The Netherlands — Tonga has added six more anal stimulation toys to its space-themed Dreamtoys Startroopers collection. The new anal products include three-piece plug kit Milky Way, beaded vibrator Hubble, grooved plug Triton, vibrating plug Pluto, rotating and vibrating plug…

Brazzers Set to Unveil Jewelz Blu’s First Anal Scene

Brazzers will release 'Obsessive Anal Thoughts," Jewelz Blu’s anal debut, on Friday.

Magdalene St. Michaels, Andy Rodrigues Named as AEBN Top Stars for Q1 of 2024

CHARLOTTE, N.C. — AEBN has announced its top-selling stars for the first quarter of 2024, with Magdalene St. Michaels landing atop the leaderboard for straight theaters, and Andy Rodrigues heading up the gay rankings. Ranked after St. Michaels on the…

Jessica Ryan Scores 2024 XRCO Award Nom

Apr 10, 2024 1:20 PM PDTHOLLYWOOD, Calif. — Jessica Ryan has nabbed the 2024 XRCO Awards nomination for MILF of the Year. “I’m extremely grateful to be recognized for my hard work by XRCO,” said Ryan. “I am truly honored…

Leave a Reply

Your email address will not be published.