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AVN Adult Channel Launches; But It’ll Cost You $300

CHATSWORTH, Calif., — AVN Media Network today announced its partnership with VUDU, the award-winning on-demand set-top box and
service.

“The AVN Adult Channel on VUDU is more than an inventory of adult movie
titles. It’s a shared passion for creating a unique consumer experience
through technology and innovation. The partnership has created an entirely new platform from which adult movies can be enjoyed,” said Darren Roberts, C.E.O., AVN Media Network.

The AVN Channel will include hundreds of the latest standard and high
definition titles from the leading adult studios including Wicked, Vivid,
Hustler, and many others. This is the first stand-alone content channel
available on VUDU.

To celebrate the launch, the AVN Adult Channel includes free access to the
2008 AVN Adult Movie Awards in brilliant 1080p HD. The legendary 25th
anniversary show, hosted by Tera Patrick and Greg Fitzsimmons, features
special appearances by Artie Lange of the Howard Stern Show, Bubba the Love
Sponge, Dave Navarro, Jenna Jameson and many other celebrities.

“Digital distribution is the future of the movie industry and VUDU is the
clear leader in creating a superior user experience,” said Roberts. “For the last 25 years, adult movie fans have looked to AVN to provide movie reviews and buying recommendations. Now, consumers will have instant access to this information and the corresponding movies through an easy to use interface on their televisions.”

VUDU’s on-demand movie set-top box and service gives movie fans the
ultimate in flexibility and choice. By connecting directly to an HDTV and the Internet, VUDU provides instant access to more than 6,000 Hollywood and
independent films, TV episodes, and now adult programming in both standard and high definition formats.

The AVN Adult Channel includes all the functionalities available in the
award-winning VUDU interface plus an advanced discovery engine useful when
searching by genre or studio. Standard definition adult movies are available for rental at $6.99 and for purchase at $19.99. High definition adult movies are available for rental at $8.99 and for purchase at $29.99. Consumers can take advantage of VUDU’s safe and discreet billing system and avoid risky online transactions.

AVN is a strong advocate of shielding children from adult content. The
service includes robust parental controls. VUDU customers interested in
watching adult movies can sign up online during the account set-up process or in their account management area on VUDU.com. Once the AVN Channel is enabled, password-protected privacy controls must be activated in order to access the service from the TV.

VUDU is available for purchase for $299 at http://www.avn.com,
http://www.vudu.com, and from top retailers nationwide.

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