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Beavers Sign Stirring Controversy

SCHODACK — Some residents don’t want buxom Betty Beavers coming to town to lure truckers off Route 9 to buy diesel and doughnuts.

Countryside Management Corp., which operates several Betty Beavers truck stops in upstate New York and Vermont, wants to locate a truck service and convenience mart off I-90 Exit 12 in the former Northeast Truck Stop property.

While noise, fumes and pollution issues are more acutely important to neighbors, some were stunned when they saw the signs at the other Betty Beavers.

“The Dukes of Hazzard wouldn’t stoop that low,” said Joe Korghage, who lives on Duck Pond Road. “It’s not funny at all. It’s lewd and indecent and insulting to women.”

The roadside signs show a buck-toothed bosomy beaver dressed in a red-white-and-blue cap and skirt with a little white apron. Betty — imagine if Betty Boop and Bucky Beaver from Ipana toothpaste fame had a child — has one paw poised on a shapely hip and the other holding a fuel nozzle while flashing a come-and-get-it grin.

The beaver’s bosoms protrude from the otherwise two-dimensional interior-lit sign.

Countryside owner Vincent Gramuglia of Fultonville, on the other hand, said his beaver’s getting an unearned pelting. His Bettys are busy locations and would be a good fit for Schodack, he added.

“There is nothing provocative about Betty Beavers,” Gramuglia said. “It’s not as bad as Hooters, and remember that the registered state animal is the beaver and if they all looked like Betty, the woods would be full of hunters.”

Some joked the sign would even insult beavers.

“It’s stupid-looking and vulgar and I don’t think they will put it up in Schodack,” said town resident Elizabeth Gable. Gable is on the town Zoning Board of Appeals but pointed out she was not commenting on the sign in her capacity as a board member, just as a citizen.

Other local Betty Beavers locations are just off Thruway Exit 28 in Fultonville, where Gramuglia is based, and just off Northway Exit 17N in Moreau. Gramuglia also runs locations in Canajoharie, South Glens Falls, Queensbury and in Lewis County.

Schodack Town Planner Maria Santostefano said the town does have a sign law, but she was not sure how the Betty Beavers sign would fare. Gramuglia has yet to file specific information on the proposed site’s name or signage, so the issue has not yet come up.

The signs at the other locations apparently have not drawn a lot of criticism.

“I don’t know of anyone out here who has taken issue with the sign,” said James Murray, Fultonville village trustee. “It’s odd but it’s on the outskirts of the village, so maybe people just don’t pay attention to it.”

Moreau officials said they receive complaints off-and-on about the sign there, which also is on Route 9, but no one has officially filed a complaint.

In March, the Schodack Zoning Board of Apeals approved a variance allowing Gramuglia to put gas pumps at the site. The property lies over the town aquifer.

The 12-acre site on Route 9 is less than a mile from the Berkshire Spur of the state Thruway and near the Taconic Parkway and the Massachusetts Turnpike. It also is near a parcel on which a Michigan-based company wants to build a warehouse/truck terminal.

Gramuglia also plans to use the site to store and deliver home heating oil, officials said.

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