BMS Factory and Calvista Australia have announced an exclusive distribution agreement for BMS Factory products across Australia and New Zealand, effective October 1, 2026. This formalizes a partnership that has spanned more than two decades, aiming to enhance support for retailers and expand brand presence in the region.

Formalizing a Two-Decade Partnership

The new exclusive distribution agreement between Canadian pleasure brand BMS Factory and Calvista Australia marks a significant development in their relationship, which has existed for over 20 years. The agreement, which became effective on October 1, 2026, designates Calvista Australia as the sole authorized distributor for BMS Factory products throughout Australia and New Zealand.

This partnership is designed to bring BMS and Calvista into closer alignment, providing retailers across Australia and New Zealand with improved access to BMS Factory’s product portfolio. The agreement includes provisions for dedicated customer service, product expertise, marketing support, and coordinated brand development to assist retailers in the region.

Roger Sheldon-Collins, Managing Director at Calvista Australia, stated that BMS is an integral partner with successful global brands. He also noted that BMS and Calvista have enjoyed a strong partnership for more than 20 years, and expressed excitement about formalizing this exclusivity to strengthen and expand their relationship further. Sheldon-Collins added that Calvista looks forward to working closely with retail partners to continue growing and developing the BMS brands across Australia and New Zealand.

Steve Bannister, President/CEO at BMS Factory, described the agreement as a natural next step in their relationship with Calvista, given their more than two decades of collaboration. Bannister highlighted Calvista’s demonstrated commitment to BMS brands and their understanding of the Australian and New Zealand markets. He also indicated that closer collaboration would enable stronger support for retail partners, more effective introduction of new products, and continued brand building throughout the regions.

Enhanced Retailer Support and Brand Development

Under the terms of the exclusive distribution agreement, retailers in Australia and New Zealand will gain access to BMS Factory’s product portfolio, which includes brands such as PalmPower, Pillow Talk, and Swan. This access will be supported by Calvista’s customer service, product expertise, marketing, and brand development initiatives.

The agreement reflects a shared commitment from both BMS Factory and Calvista Australia to strengthen their presence and support for the adult industry in the specified regions. The collaboration aims to streamline product availability and ensure that retailers receive comprehensive assistance in promoting and selling BMS Factory’s range of products.

For retailers located in Australia and New Zealand, orders for BMS Factory products can be placed through calvista.com.au. Enquiries from outside these regions should be directed to [email protected].

Industry Context and Recent Developments

The announcement of this exclusive distribution deal comes amidst other notable activities within the adult industry. On October 2, 2026, XBIZ Retreat Canada was announced to debut in Toronto from August 16-20. This event is set to bring its hosted-buyer experience to Canada.

Other recent industry news includes Nalpac's acquisition of Holiday Products, a Chatsworth, California-based adult distributor, on October 1, 2026. This acquisition expands Nalpac's West Coast presence, following its acquisition of Tempe, Arizona-based boutique distributor Entrenue in 2023.

Product line expansions have also been reported. On September 28, 2026, Full Circle expanded its Sparkle line of jeweled anal plugs with Sparkle Ultra and “Sparkle Shroom.” Orion Wholesale also expanded its Cottelli Party line with four new styles on the same date. Additionally, Orion Wholesale expanded its Cotelli Bondage collection with five new outfits on September 24, 2026.

A new female-led sexual wellness company, Wild Brands, was officially launched by Briana Watkins on September 28, 2026. Kheper Games released its new Adult A...Z party game on September 23, 2026. Nobü expanded its Essentials collection with three new vibrators on September 22, 2026, and Blush introduced a new vibrating plug from its B Yours Collection on the same date.

An article on September 23, 2026, focused on trends shaping Latin America's pleasure products market, noting that consumers in the region are seeking innovation while also being mindful of costs due to tariffs, exchange rates, and import expenses.

Key Facts

  • BMS Factory and Calvista Australia signed an exclusive distribution agreement.
  • The agreement became effective on October 1, 2026.
  • Calvista Australia is now the exclusive authorized distributor for BMS Factory products in Australia and New Zealand.
  • The partnership aims to provide retailers with enhanced access to BMS Factory’s portfolio, including PalmPower, Pillow Talk, and Swan.
  • Support for retailers will include dedicated customer service, product expertise, marketing support, and coordinated brand development.
  • The agreement formalizes a partnership that has existed for over 20 years.