Baci Lingerie, the newest and hottest brand of lingerie in the world, that made its debut amidst much fanfare at the International Lingerie Show in Las Vegas earlier this year, is poised to launch in South Africa at the Johannesburg Sexpo, from 30 September to 3 October 2010.

Baci, meaning “kiss” in Italian, has taken the market by storm with an extravagant US $2,4 million top model photo shoot in various luxurious locations, creating a perfect backdrop for a product line that is passionately designed, manufactured from the highest quality materials and retailed in exquisite packaging.

Yet what makes Baci Lingerie completely revolutionary is its vast and varied range coupled with exceptional affordability. Baci Lingerie’s vision is to be totally accessible price-wise, affording as many people as possible easy access to sensually beautiful lingerie that enhances intimacy and adds a touch of luxury to their lives.

A platinum investment opportunity awaits boutique owners and fashion buyers interested in representing this new label that’s causing a stir in the industry. The range will be supported by visually arresting imagery and a signature website.

Baci Lingerie will be launched at a VIP, Trade and Media function at the Johannesburg SEXPO where the Baci stand will pamper clients with a personalised experience, giving them the opportunity to take home an outstanding product that’s sexy, superbly packaged, and best of all, totally affordable.

For more information, call Paola Faba CEO of Baci South Africa on 011 024 5091 or email: [email protected]