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Brand Week Declares Kick Ass Guerilla Marketer of the Year

Los Angeles, CA – The cover story of the December 1st issue of Brand Week, the respected marketing trade magazine, details its annual “Guerilla Marketers of the Year.” Although the magazine does not formally rank the marketers, Kick Ass Pictures’ Mary Carey campaign is highlighted as the foremost example of guerilla marketing during the past year. (Kick Ass is also nominated for “Best Marketing Campaign, Individual Project” for the 2004 AVN Awards.)

In the case-study article describing the campaign, Brand Week notes that: “Under the guise of political speech, [Kick Ass President Mark] Kulkis burst through promo doors that normally lock out porn.”

“This is huge,” remarked Kulkis. “Brand Week is considered the bible by everyone who works in marketing in any capacity: advertising, PR, promotion, you name it. It’s pretty cool that everyone on Madison Avenue is reading about me this week.”

The Mary Carey campaign was also the subject of an extensive, six-page cover story in the December issue of Los Angeles magazine that just hit newsstands. It was written by reporter Amy Wallace, who tagged along with Mary to San Francisco and several other campaign stops.

“The publicity from the campaign just keeps coming and coming,” Kulkis noted. “The A&E network just called us last week. They want us to participate in a two-hour docudrama they’re doing on the election called See Arnold Run.”
In January, Kick Ass Pictures is releasing its own “docu-porno” on the race, entitled Run Mary Run. Ron Jeremy plays “Spooge Cruztamante” and Lee Stone plays “Ernie Gropenegger.”

Kick Ass Pictures is based in downtown Los Angeles. Every movie it releases comes with a “Kick Ass Guarantee” that it contains: 1. All-Natural Girls (no fake tits) 2. No Condoms 3. All-Naked Sex (no shoes or clothes) 4. Entertainment Value.
Distributors can order Kick Ass products by calling toll-free: 800-765-1220.

Kick Ass Pictures



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