Bruce Friedman, CEO of Adult Site Broker, has been nominated for Marketing Rep of the Year at the 2027 XBIZ Exec Awards. The awards ceremony is scheduled for Friday, January 8, as part of the XBIZ Honors event at the JW Marriott L.A. Live in Los Angeles, California.

XBIZ Exec Awards Nomination

The nomination for Marketing Rep of the Year recognizes Friedman's contributions to the adult industry. The XBIZ Exec Awards, an adult entertainment edition of the annual XBIZ Exec Awards, honor individuals for their creativity, leadership, and career achievements across various industry roles. Voting for the 2027 XBIZ Exec Awards is currently open on XBIZ.net.

Friedman's nomination announcement noted his extensive experience in the industry, spanning over twenty-five years. He has held multiple roles, including webmaster and owner of Adult B2B Marketing and Adult Business Consulting. For the past seventeen years, he has served as the owner and CEO of Adult Site Broker.

This is not Friedman's first recognition by XBIZ; he was previously nominated for the 2022 XBIZ Executive Award for Community Figure of the Year.

Adult Site Broker and Related Ventures

Adult Site Broker, founded by Friedman, specializes in facilitating transactions between buyers and sellers of adult websites and companies. The company aims to connect parties to finalize equitable deals within the adult space. Adult Site Broker also operates ASB Cash, an affiliate program that offers 20% of their broker commission on all referred and closed deals. The company states it is the most experienced in brokering adult websites and is known as "The Ethical Broker."

In addition to his work with Adult Site Broker, Friedman hosts the "Adult Site Broker Talk" podcast. This podcast features individuals from the adult industry and releases new episodes every Tuesday. The podcast has been running for over seven years and has produced more than 300 episodes. Recent guests on "Adult Site Broker Talk" have included JMan of Orkestrait, a Supervision Principal for the United Kingdom’s regulatory agency OfCom, and Jessica Van Meir of MintStars.

Prior to establishing Adult Site Broker, Friedman operated a marketing company and a general consulting firm, which he continues to manage. Adult Business Consulting provides specialized services to entrepreneurs in the adult industry, offering guidance on market trends, regulatory compliance, business planning, and digital marketing strategies.

Industry Context and Other Developments

The adult entertainment industry continues to see various developments alongside the XBIZ Exec Awards. The Free Speech Coalition (FSC) recently published guidance for its members regarding new UK pornography laws, which are set to take effect soon. Brazil’s National Data Protection Agency (ANPD) also released a guide outlining child-protection responsibilities for online providers under the Digital Statute for Children and Adolescents (Digital ECA), requiring age verification for users in Brazil on adult websites.

AEBN has been active in publishing industry data, including popular searches by country for August and September, and revealing Ariel Demure as the top trans star for Q3 of 2026. French media regulator Arcom has issued warnings to three adult websites for failing to implement age verification as mandated by French law.

Other industry events include Pineapple Support hosting an "Effective Parenting" support group for performers with children, and the XMA Nominations Party scheduled for November 17 at Avalon Hollywood. The industry also continues to address challenges such as porn piracy, with discussions on how AI is transforming content theft and protection.

Key Facts

  • Bruce Friedman, CEO of Adult Site Broker, has been nominated for Marketing Rep of the Year at the 2027 XBIZ Exec Awards.
  • The 2027 XBIZ Exec Awards ceremony is scheduled for Friday, January 8, as part of the XBIZ Honors at the JW Marriott L.A. Live in Los Angeles, California.
  • Friedman has over twenty-five years of experience in the adult industry, including roles as a webmaster and owner of Adult B2B Marketing and Adult Business Consulting.
  • Adult Site Broker specializes in brokering adult websites and companies and operates an affiliate program called ASB Cash.
  • Friedman hosts the "Adult Site Broker Talk" podcast, which has run for over seven years and features industry figures.
  • Friedman was previously nominated for the 2022 XBIZ Executive Award for Community Figure of the Year.