Adult Time has renewed its brand ambassadorship with Siri Dahl for 2023, following her initial appointment as an official Brand Ambassador. Dahl has expressed appreciation for her creative collaborations with Adult Time’s Chief Creative Officer Bree Mills and other directors.

Siri Dahl's Role and Collaborations

Siri Dahl represents Adult Time as a brand ambassador, a role she described to AVN as "a dream come true." Dahl has collaborated with Chief Creative Officer Bree Mills and Adult Time directors such as Michael Vegas, Siouxsie Q, and Stella Smut during her ambassadorship. She noted that the ambassadorship felt like the right fit, recognizing that performers are their own brands in an era dominated by content creators.

Dahl explained that she had always liked the idea of a closer working relationship with a studio. When she returned from retirement in 2020, the concept of a traditional "contract star" was no longer prevalent. The Adult Time ambassadorship, in her view, emphasizes collaboration between the "Siri brand and the Adult Time brand."

In 2022, Dahl's popularity increased among Adult Time members, and she garnered industry attention. She was nominated for an XBIZ Exec Award in the Creator Brand Ambassador of the Year category for her promotional work as an Adult Time representative. Dahl stated that she anticipates 2023 will bring more projects and opportunities to achieve her career goals, noting that Adult Time approaches porn differently.

Adult Time announced the renewal of Dahl's ambassadorship on December 1, 2022, for the 2023 year. As part of her role, Dahl will represent Adult Time through various series, promotional activities, and creative collaborations. She is scheduled to release a new scene from "We Like Girls," titled "Siri & Ana," on December 11, 2022.

Bree Mills stated that Adult Time's vision is to work with its Ambassadors as key members of its creative team. Mills added that Dahl, as one of the original ambassadors, impressed the team with her enthusiasm and knowledge.

Dahl joins Lauren Phillips, another Brand Ambassador, who recently completed production on an original series pilot for the platform and participated in several year-end promotional campaigns.

"Oopsie!" Series and Creative Vision

Dahl's work for Adult Time includes the "Oopsie!" series. She described a collaboration for the series during pre-production as "a cute, queer free-for-all." This collaboration was inspired by her appreciation for bright colors, carefree summertime vibes, and a celebration of the queer community. Dahl noted her excitement about the mainstream porn industry's increasing embrace of the queer community.

The Adult Time Original Series "Oopsie!" features "outrageous situations and high-energy sex" with a lighthearted tone. The series has become one of the studio’s popular lines in the past year. Dahl considers her "Oopsie!" scene with Ariel Demure among her best work.

Media Appearances and Industry Impact

Siri Dahl was featured and interviewed in the Netflix documentary "Money Shot: The Pornhub Story." The director of "Money Shot," Suzanne Hillinger, contacted Dahl after reading Nick Kristof’s op-ed in the New York Times. Dahl conducted her own research on Hillinger and her past work before agreeing to participate in the documentary.

Dahl has received positive feedback from industry peers and fans regarding the documentary. She noted that many appreciate how the documentary humanizes sex workers, particularly with regard to her and Gwen Adora, who had significant screen time and were visited at their homes by the documentary crew. Dahl also observed that Mindgeek announced its new ownership under Ethical Capital Partners the day after the documentary's release on Netflix, speculating that the timing was not a coincidence.

An interview with Siri Dahl appeared in the August issue of AVN magazine, published on August 29, 2023. The article was written by Dan Miller.

Key Facts

  • Adult Time renewed Siri Dahl's Brand Ambassadorship for 2023.
  • Dahl has collaborated with Chief Creative Officer Bree Mills and directors Michael Vegas, Siouxsie Q, and Stella Smut.
  • She was nominated for an XBIZ Exec Award in the Creator Brand Ambassador of the Year category.
  • Dahl's work includes the "Oopsie!" series, which she described as a "cute, queer free-for-all."
  • She was featured in the Netflix documentary "Money Shot: The Pornhub Story."
  • An interview with Dahl appeared in the August issue of AVN magazine, published August 29, 2023.