Lola Mason, known professionally as Mama Plugs, is featured as the cover story of the July issue of AVN magazine, highlighting her entrepreneurial ventures and personal brand. The two-time AVN Award-winning Favorite Independent Female Creator is launching a premium liquor brand, Mama’s Liquor, which includes a Spiced Rum and a Cherry Vodka.

Mama Plugs: From Cam Model to Entrepreneur

Mason, who also goes by Mama Plugs, will make Mama’s Liquor available for wholesale purchase starting July 1. This launch follows a period of significant activity for Mason and her husband, Dean Plugs, which includes renovating a 200-year-old cottage, creating viral TikToks, and shooting anal porn.

Mason’s journey in the adult industry began approximately 13 years ago as a cam model, a time when she recalls making trips to a local food bank. She cammed on platforms such as Streamate and Pornhub Live for up to eight hours daily from around 2013 to 2022. Her social media presence began to gain traction around 2018, with her profiles experiencing a surge in popularity in 2022, leading her to retire from camming. In 2022, she reached one million followers on TikTok.

Mason is the reigning, two-time AVN Award-winning Favorite Independent Female Creator. She was awarded Creator of the Year at the 2025 AVN Awards. The Cornish-based content creator has cultivated a global fanbase on platforms including OnlyFans, TikTok, and Instagram, where she has amassed millions of followers. Her content is noted for its blend of comedy and hardcore material. Mason’s OnlyFans policy includes "no PPV, no locked posts," granting subscribers full access to her content.

Dean Plugs, Mason’s husband, works closely with her in various aspects of production, including videography, lighting, photography, producing, directing, and performing. He appears in approximately one-third of Lola’s content. Dean Plugs previously worked in construction and other jobs before collaborating with Mason. The couple resides in Cornwall, having moved there after Mason’s husband relocated from their hometown in The Midlands, U.K.

Diversifying the Brand: Liquor and Philanthropy

The Mama’s Liquor brand, featuring Spiced Rum and Cherry Vodka, represents a new venture for Mason. An informal taste test of her honey-spiced rum was conducted at the Brixham Pirate Festival, an annual event in Brixham, Devon, England. Mason reported a positive reception from attendees and staff members at the festival.

Beyond her professional endeavors, Mason is involved in philanthropic activities. She recently completed the renovation of a "derelict" cottage from the 1800s, which she purchased at an auction, to provide housing for a friend. Mason also maintains rental properties offered at under market value. She grew up on a council estate in an area approximately 30 minutes from the Derby City Centre, raised by a single mother.

Mason’s social media presence extends to YouTube, Reddit, Snapchat, Fansly, Facebook, and X. On TikTok, she has over 2 million followers and nearly 31 million likes. Her Instagram account has over a million followers. Her content ranges from comedic skits to adult material. One TikTok video, featuring a panning shot of her in a black, one-piece swimsuit, has 30.8 million views. Another TikTok, where she flashes Dean while he is on a treadmill, has been viewed 19 million times.

Personal Life and Animal Rescues

Mason and her husband recently rescued a Carrion crow named Gerald. Gerald was hit by a car in June. The couple is raising Gerald, who eats mealworms, scrambled eggs, nuts, and berries. Gerald has been deemed non-releasable by a veterinarian and is now a permanent family member. The Plugs are constructing a large, bird disability-friendly enclosure for Gerald in their garden and are seeking another disabled, non-releasable crow for companionship. Gerald joins their two Great Danes, Tiny and Tokyo, and their Silkie chickens.

Mason has no formal acting training and states she "failed drama really badly." She describes herself as a "class clown" from a young age, finding an outlet for self-expression through comedy. She cites American Pie and 80s and 90s rom-coms as influences on her slapstick humor.

Key Facts

  • Lola Mason, known as Mama Plugs, is the cover story of the July issue of AVN magazine.
  • She is launching Mama’s Liquor, a premium brand featuring Spiced Rum and Cherry Vodka, available wholesale July 1.
  • Mason is a two-time AVN Award-winning Favorite Independent Female Creator, including Creator of the Year at the 2025 AVN Awards.
  • She and her husband, Dean Plugs, recently rescued a Carrion crow named Gerald, who is now a permanent family member.
  • Mason maintains a significant social media presence with over 2 million TikTok followers and over a million Instagram followers.
  • She has undertaken philanthropic efforts, including renovating a cottage for a friend and offering rental properties below market value.