Dame Products has initiated a crowdfunding campaign for its new Hup vibrating pillow, with the campaign designed by Stereo Creative agency. This initiative aims to fund the product while engaging consumers through interactive content and storytelling.

Hup Campaign Details

The crowdfunding campaign for the Hup vibrating pillow was launched on July 28, 2026, in New York. The campaign, developed by Stereo Creative, incorporates immersive storytelling and interactive content to guide viewers through a "tactile storybook universe" where the Hup is presented as a catalyst for comfort, curiosity, and delight.

A representative for Dame Products stated that crowdfunding is more than a financing mechanism for the brand, emphasizing its role as a community-driven approach. This method allows Dame to continuously interact with its consumers, described as individuals dedicated to closing the "pleasure gap." The representative also noted that each crowdfunding campaign contributes to normalizing conversations about pleasure and demonstrating demand for products that address women's sexual wellness with the same legitimacy as other consumer categories. Further information is available on Dame.com.

Dame Products Background and Mission

Dame Products is an American sexual wellness company founded in 2014 by sexologist Alexandra Fine and mechanical engineer Janet Lieberman in New York City. The company designs and manufactures sex toys and accessories, with a focus on products for women's pleasure and health. Dame's stated mission is to close the "pleasure gap," which refers to the disparity in sexual satisfaction between genders.

Alexandra Fine holds a master's degree in clinical psychology with a focus on sex therapy from Columbia University. Janet Lieberman is an MIT-trained mechanical engineer. They met at Brooklyn entrepreneur meetups and discovered a shared interest in addressing discrepancies in quality and pleasure accessibility within the sexuality space. Fine expressed that after realizing society's struggles with discussing sex, she and Lieberman decided to create Dame to "make the world a happier place, one vulva at a time, to close the pleasure gap, and to encourage open conversations around sexuality."

The company is known for its vibrators, including the hands-free Eva couples vibrator, and for advocating to de-stigmatize female sexuality. Dame Products has also gained attention for challenging advertising regulations concerning sexual health products and promoting sexual wellness as a component of mainstream well-being.

Company History and Previous Crowdfunding Success

Dame Products launched its first product, the Eva vibrator, through an Indiegogo crowdfunding campaign in late 2014. The campaign successfully raised approximately $575,000, making Eva the most-funded sex toy on a crowdfunding platform at that time. The Eva product went to market in early 2015, and by 2016, Dame reported selling tens of thousands of units of Eva worldwide.

In February 2024, Dame Products acquired Emojibator, a sexual wellness brand co-founded by Joe Vela and Kristin Fretz in 2016, known for its emoji-like designs. In March 2025, Dame acquired Chakrubs, a sexual wellness brand specializing in crystal sex toys, which was founded by Vanessa Cuccia in 2012.

Key Facts

  • Dame Products launched a crowdfunding campaign for its new Hup vibrating pillow on July 28, 2026.
  • The campaign was designed by Stereo Creative agency.
  • Dame Products was co-founded in 2014 by Alexandra Fine and Janet Lieberman in New York City.
  • The company's mission includes closing the "pleasure gap" and normalizing conversations about pleasure.
  • Dame's first product, the Eva vibrator, raised approximately $575,000 through an Indiegogo crowdfunding campaign in late 2014.
  • Dame Products acquired Emojibator in February 2024 and Chakrubs in March 2025.