Porn News

Dating Service Goes Public

WWW- It was early Wednesday evening when Carmen Electra called.

She cooed a sultry hello. She started to talk about dating.

I quickly pinched myself to make sure I wasn’t dreaming.

And then, the former “Baywatch” babe said two words that really turned me on: “Publicly traded.”

A few seconds later, it was all over. When Carmen’s pitch for a new online dating site finished, the pre-recorded message cut off, leaving me all hot and bothered, the way I usually get when I come in contact with a Stupid Investment of the Week. is a dating Web site that says it combines modern matchmaking methods with old-fashioned face-to-face meetings to determine compatibility. But the site’s current focus seems to be about its stock: The most prominent feature on its Web site is a bad head shot of Electra over the words “Newly publicly traded!”

Actually, Electra’s choice of words might be the first danger sign. It’s not that there aren’t publicly traded companies trying to rule the dating world; it’s just that you’re seeing a scary movie when Electra includes a stock’s trading status in a talk about matchmaking. That doesn’t happen without a script.

Luvoo trades on the so-called pink sheets, which is a centralized quotation service that collects and distributes market-maker prices for securities traded in the over-the-counter market. While there are many fine companies that trade this way, and plenty of investors who profit from trading in these issues, they are not the domain for average investors. Many firms on the pink sheets do not file regulatory paperwork with the Securities and Exchange Commission. Luvoo is so new that investors won’t find any meaningful numbers.

So, then, it’s time to look at the business model and see if it works.

It’s hard to divine too much about how the company intends to make money because Luvoo officials did not return my calls and Electra’s representatives did not return e-mails requesting information on Carmen’s relationship with Luvoo.

But the firm has issued a press release virtually every day since it went public on June 9, and those say that Luvoo’s “strategy for growth is through celebrity endorsement, aggressive large-scale advertising, affiliate business opportunities and patent-pending concepts and technology.”

Although some industry watchers see a bevy of press releases as a warning flag, they should not be a deal-breaker.

It’s the content of Luvoo’s press releases that is worrisome. Management talks about being “honored” as the featured stock at sites like or Anyone checking those sites finds out that they are paid marketing conduits.

“Normally, a legitimate company does not need to put out press releases saying `Joe Blow, or Joe Blow’s Web site, has recommended the stock,'” says John Buckingham, editor of the Prudent Speculator newsletter. “You want a start-up company worrying about building the business more than it worries about pumping up the stock price. If they make things happen in business, the stock price takes care of itself.”


Related Posts

Wicked Drops 2nd Installment of Seth Gamble’s Erotic Thriller ‘Iris’

LOS ANGELES — Wicked Pictures has released the second installment of reigning XBIZ Performer of the Year Seth Gamble's latest feature, "Iris." The erotic thriller stars Blake Blossom in the title role, along with Emma Hix, Jennifer White, Charles Dera,…

Blake Blossom & Dan Damage Star in New Episode of Gamble’s ‘Iris’

Seth Gamble on Friday announced the release of Invisible, the second scene of his Wicked Pictures feature Iris.

Nookies Launches ‘GilfAF’ Brand

Jun 13, 2024 4:18 PM PDTHOLLYWOOD, Calif. — The Nookies Network has launched a new site, GilfAF. The new site features performers such as Sunni Daize, Ella Black, Francesca Kitten, Marie X, Caroline Masha, Scarlet Louise, Inna White and Zuzi Rose. "We…

TroubleFilms, Sinn Sage Release ‘Sinn’s Trans Lesbian Lovers 2’

TroubleFilms and AVN Award Hall of Fame performer/director Sinn Sage have released the sequel "Sinn’s Trans Lesbian Lovers 2" via and, Lovense Mark 5-Year Partnership With Promo Campaigns

ATLANTA — To mark its five-year partnership with Lovense, renewed its commitment as the full line distributor of Lovense products line for the Indian market and commissioned special promotional campaigns. Besharam engaged social media influencers to promote the brand…

Leave a Reply

Your email address will not be published.