NORTH HOLLYWOOD, Calif. – Doc Johnson has introduced Bundles, a new offering that groups various product lines together for retailers. These bundles aim to simplify ordering and enhance in-store product visibility for customers.

Doc Johnson Introduces Bundles

Doc Johnson announced the introduction of Bundles, which are groupings of the company’s product lines. The first available Bundles include products from Classics, Merci, Rock Solid, In a Bag, Main Squeeze, Signature Strokers, and Signature Cocks. These bundles were announced on September 17, 2024, and September 19, 2024.

Kerin DeFrancis, Director of Sales at Doc Johnson, stated that this initiative is significant for both Doc Johnson and its customers. DeFrancis noted that Bundles are easier to order and provide an effective way to market products, helping them stand out in retail environments. Doc Johnson plans to announce more bundles quarterly, with each bundle including a planogram and every item in that planogram.

Bundles offer several benefits to retailers. Each Bundle is represented by a single SKU, simplifying the ordering process. Additionally, purchasing a Bundle includes an added discount, a free tester item, a free promotional item, and a branded header sticker.

"In a Bag" Offering and Product Strategy

The "In a Bag" line, which is included in the new Bundles, was initially unveiled by Doc Johnson on January 31, 2023. This line consists of multi-item assortments, with each package containing 30 individual products bundled in one bag. Doc Johnson stated that the minimal packaging for "In a Bag" was a deliberate choice to reduce waste and offer quality products at an entry-level price point.

Scott Watkins, Doc Johnson VP of sales and marketing, commented on the "In a Bag" line, stating that it represents Doc Johnson's commitment to creating high-quality options without the price tag associated with most luxury lines. No item among the 30 products within any "In a Bag" bundle retails for over $50. This strategy aims to help consumers discover new products and assist distributors and retailers in keeping their investments low.

The "In a Bag" line is available in three colored variations: Green, for products intended for people with vulvas; Blue, for products intended for penises; and Yellow, for products that can be used by any person, regardless of gender or genitalia.

Retailer Support and Information

The introduction of Bundles is designed to help retailers build their stores’ walls. The company emphasizes the ease of ordering and the marketing advantages these groupings provide. For sales information regarding Bundles, interested parties can email [email protected] or visit DocJohnson.com. For the "In a Bag" line, sales information can be obtained by contacting a representative or emailing [email protected]. Additional marketing materials for "In a Bag" are available at B2BDocJohnson.com.

Doc Johnson was recognized as AVN's 2023 Best Pleasure Product Manufacturer – Large.

Key Facts

  • Doc Johnson has introduced Bundles, grouping various product lines for retailers.
  • The first Bundles include products from Classics, Merci, Rock Solid, In a Bag, Main Squeeze, Signature Strokers, and Signature Cocks.
  • Bundles offer benefits such as easier ordering (one SKU), an added discount, a free tester item, a free promotional item, and a branded header sticker.
  • Kerin DeFrancis, Doc Johnson Director of Sales, noted that Bundles simplify ordering and enhance in-store marketing.
  • The "In a Bag" line, part of the Bundles, was launched on January 31, 2023, and features 30 items per bag, with no single item retailing over $50.
  • Doc Johnson plans to announce more bundles quarterly, each including a planogram.