Joy Media Group has entered into a distribution agreement with Erika Lust, the studio helmed by director Erika Lust, in collaboration with Bizarre Entertainment. This partnership has resulted in the release of "Safe Word" on DVD, featuring exclusive content from ErikaLust.com.

Distribution Agreement and Initial Release

The distribution agreement between Joy Media Group and Erika Lust, in collaboration with Bizarre Entertainment, marks a new phase for content from the Erika Lust studio. The first release under this agreement is "Safe Word," an adult miniseries directed by Erika Lust.

"Safe Word" became available to foreign and domestic retailers on DVD. Joy Media Group sales VP David Peskin noted that the DVD reorders for "Safe Word" have been consistent, with some retailers placing orders in quantities not seen in years. Peskin described the title as a "winner at every level," citing the acting performances, writing, erotic and intense sex, and overall production value. He added that the sales numbers indicate consumer appreciation for the movie.

Peskin characterized "Safe Word" as a cinematic, explicit, adult DVD that explores fantasy and desire through various BDSM scenes. These scenes include voyeurism, solo play, a fetish session, and a BDSM party. "Safe Word" was written by Almudena Monzu and stars Mona Wales, Mickey Mod, Nina Hartley, Julia Roca, Sara Brown, and Personaje. The feature has garnered eight award nominations.

For inquiries regarding DVD, broadcast, and licensing sales, Peskin can be contacted directly. The announcement of the "Safe Word" DVD release was made on June 3, 2024, and the title was available worldwide by July 9, 2024.

Erika Lust's Work and Studio

Erika Lust, the director and studio head, has been active in the adult industry for two decades. Her work is based on the premise that sex onscreen should be human, ethical, and emotionally resonant. The Barcelona-based filmmaker has built a global reputation for defying assumptions about adult content.

Erika Lust's studio, ERIKALUST, has released various scenes, including "Texas Ride 'Em" on November 6, 2024. The studio's content has featured performers such as Addis Fouché, who was nominated for Best Acting and Best Group Sex Scene at the 2025 XMA Europa Awards. Addis Fouché has also discussed intellect, intention, and humanizing sex work. Dave Candle has starred in three new scenes showcasing his comedic talent, released on July 17, 2025.

Erika Lust has reflected on her "Vanguard Legacy" and the "Right to Pleasure," topics she discussed on November 20, 2025. The Little Leaf Agency expanded its operations to include the Spanish market on August 13, 2025, naming Danni Llapart as its Barcelona-based PR executive.

Key Facts

  • Joy Media Group and Erika Lust entered a distribution agreement, in collaboration with Bizarre Entertainment.
  • The first DVD release under this agreement is "Safe Word," directed by Erika Lust.
  • "Safe Word" features exclusive content from ErikaLust.com and was released on DVD to foreign and domestic retailers.
  • David Peskin, Joy Media Group sales VP, reported strong reorders for "Safe Word."
  • "Safe Word" is an adult miniseries written by Almudena Monzu and has received eight award nominations.
  • Erika Lust is a Barcelona-based filmmaker and studio head known for her ethical and emotionally resonant approach to adult content.