Jacqui Rubinoff, Vice President of Eye of Love, spoke at the third annual "Sex On The Beach" event in Venice, California, earlier this month. The event, held on the evening of August 8, focused on pheromone education and featured a Q&A panel moderated by Margie Plus.

Rubinoff, described as a pheromone expert, discussed the science of pheromones and their potential applications. Eye of Love, a pheromone fragrance brand, also contributed products to over 200 gift bags distributed at the event.

Pheromone Education and Discussion

The "Sex On The Beach" event, hosted by actress Serena Kerrigan, included a Q&A panel with Rubinoff. The discussion centered on the science of pheromones, exploring topics such as their ability to improve friendships and careers, common myths surrounding them, and methods for fragrance-layering with odorless pheromone perfume.

Key takeaways from the panel discussion included the concept that pheromones, while odorless, are detected by the vomeronasal organ (VNO) in humans. Their presence can be indicated by a strong attraction to a person's scent. Pheromone perfumes were characterized as an "invisible ally" that can enhance a person’s natural pheromones, which individuals may inadvertently mask in their daily lives, thereby increasing their attractiveness to others.

The discussion also highlighted gender-fluid pheromone perfumes, such as Eye of Love’s "Matchmaker Attract Them," as a unique option for fostering new social connections by attracting individuals of different genders.

Rubinoff stated that it was an honor to share her knowledge about pheromones at the event. She noted a significant shift in consumer interest as pheromone perfumes become a more integrated part of the broader beauty category. Rubinoff described this as an exciting time for pheromone brands, with events like "Sex On The Beach" not only highlighting this niche but also supporting startups in the space.

Event Structure and Industry Blending

Beyond the pheromone panel, the "Sex On The Beach" event offered a variety of activities for guests. These included workshops, brand activations, tarot readings, and a sex toy station designed to educate attendees on pleasure-related topics. Nicole Rourke of Ethereal Agency, an event organizer, commented on the success of "Sex On The Beach" for three consecutive years.

Rourke stated that the events provide a platform for brands and experts to showcase innovations and engage with a dedicated audience. She also noted that these events contribute to blending the sexual wellness and beauty industries, aiming to support emerging brands and educate consumers on new trends and products.

Eye of Love provided its bestselling products for inclusion in over 200 gift bags distributed to attendees.

Eye of Love's Background and Offerings

Eye of Love is a high-quality brand specializing in pheromone-infused products. The company offers a range of items designed to enhance everyday lifestyles, including perfumes, body sprays, massage candles, sunscreen, and jewelry. Eye of Love operates as an international brand, with products sold in over 20 countries.

Jacqui Rubinoff's father, Alberto Chowaiki, founded Eye of Love in 2012. At that time, the company focused on manufacturing and distributing in international markets. Rubinoff joined the company to expand its reach, combining her background in Family & Consumer Sciences, with a specialization in Family Studies, and her interest in relationships with the product line. She described this as a fitting opportunity to merge her passion for helping people find love with a product.

Rubinoff noted that the company's specialty lies in its Pheromone Perfumes, which are formulated with high-quality pheromones and attracting fragrances. She highlighted strong customer loyalty to their pheromones, attributing it to both the fragrance and the perceived effects.

Key Facts

  • Jacqui Rubinoff, Vice President of Eye of Love, spoke at the third annual "Sex On The Beach" event.
  • The event took place in Venice, California, on the evening of August 8.
  • Actress Serena Kerrigan hosted the event, and Margie Plus moderated a Q&A panel with Rubinoff.
  • The panel discussed the science of pheromones, including their potential to improve friendships and careers, common myths, and fragrance-layering techniques.
  • Eye of Love provided products for over 200 gift bags at the event.
  • Eye of Love was founded in 2012 by Alberto Chowaiki, Jacqui Rubinoff's father.