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from www.bloomberg.com – FriendFinder Networks Inc., the publisher of Penthouse magazine, will seek as much as $60 million in an initial public offering.

The Boca Raton, Florida-based operator of websites including AdultFriendFinder.com and Cams.com will attempt to sell 5 million shares at $10 to $12 each, it said in a filing with the U.S. Securities and Exchange Commission.

FriendFinder postponed an IPO last year that sought to raise as much as $240 million. At least 31 companies have announced plans for U.S. IPOs this month, the most since August 2007, according to Renaissance Capital LLC, the Greenwich, Connecticut-based IPO investment firm.

FriendFinder’s revenue for the year ended Dec. 31 was $346 million, while the net loss was $43.2 million, according to the filing. The company, which unsuccessfully bid to take over Chicago-based Playboy Enterprises Inc. last year, intends to use proceeds from the IPO to repay debt, the filing shows.

Imperial Capital Group Inc. of Los Angeles and Ladenburg Thalmann & Co. of Memphis, Tennessee, are leading the offering.

The shares are expected to price May 11, according to data compiled by Bloomberg, and will list on the Nasdaq Stock Market under the symbol FFN.