Pompano Beach, Fla. – Full Circle Brands has expanded its “My Buddy” collection with three new vibrating anal toys, designed to offer retailers increased variety within the growing product line. This expansion follows earlier introductions within the My Buddy and Sparkle collections, reinforcing Full Circle Brands' presence in the adult novelty market.

New My Buddy Additions

On October 2, 2026, Full Circle Brands debuted three new vibrating anal toys: the My Buddy Deep Butt Plug Vibe, My Buddy Ultimate Anal Plug Vibrator, and My Buddy Twister Anal Plug Vibrator. These additions are designed to provide different experiences for customers, ranging from graduated beaded shapes to dual-motor power and 360-degree rotating action.

The My Buddy Deep Butt Plug Vibe features an elongated, graduated beaded silhouette. This soft-touch silicone toy offers 10 vibration settings, a powerful motor, and a one-press power boost. It also includes an ergonomic curved handle.

The My Buddy Ultimate Anal Plug Vibrator is described as a multifunctional design, delivering 3-in-1 stimulation with a curved, contoured shape. This rechargeable toy utilizes dual motors for vibration and a sculpted profile for deeper stimulation.

Rounding out the new trio, the My Buddy Twister Anal Plug Vibrator combines vibration with 360-degree rotating action. This compact toy features 10 vibration modes, a tapered silicone shape, and a powerful motor.

All three new My Buddy designs are constructed from skin-friendly silicone, are rechargeable, and feature IPX6 waterproof construction. They are presented in sleek black finishes, maintaining a consistent visual across the collection.

Jessica Sav, vice president of sales and marketing for Full Circle Brands, stated that the company is continuing to build out My Buddy with products that offer customers noticeably different experiences. She added that these three additions bring something new to the collection, whether shoppers are looking for deeper stimulation, movement, texture, or more powerful vibration. Sav also noted that these products provide retailers with strong options for stocking their shelves with high-quality products in sleek packaging.

Previous My Buddy Collection Releases

The My Buddy collection previously included three other silicone toys. The original My Buddy is a compact toy measuring 3.9” x 1.6”, made from ultra-soft silicone, and offers nine vibration settings. It features a rose design on the base, a rechargeable battery, and IPX6 waterproof construction.

My Buddy Max is designed for increased intensity, featuring dual vibration, 10 speeds, and a beaded shaft with a tapered tip. It measures 5.3” x 3.1”, is rechargeable, and IPX7 waterproof.

My Buddy Pro is crafted from premium liquid silicone and offers 10 deep vibration settings in a 4.4” x 3.4” design. Like My Buddy Max, it is rechargeable and IPX7 waterproof.

Sav previously commented that the goal with the My Buddy collection was to create products that feel welcoming, fun, and unintimidating while still delivering the performance shoppers expect. She also mentioned that each design offers something different, providing retailers with approachable, eye-catching options that appeal to both beginners and experienced users.

Sparkle Collection Expansions

Full Circle Brands has also expanded its Sparkle line of jeweled anal plugs. On August 12, 2026, Full Circle Brands introduced Sparkle-LIT and the My Buddy collection, described as a colorful assortment of rechargeable pleasure products from The Pleasure Company. Sparkle-LIT is a purple jewel-style plug that combines rotation, vibration, and colorful illumination. It offers seven vibration and rotation speeds along with eight LED colors displayed through its faceted jewel base. Sparkle-LIT also features a textured surface, tapered profile, ultrasoft silicone construction, remote operation, USB recharging, and splash-resistant construction, measuring 4 inches by 1.75 inches.

On September 25, 2026, Full Circle Brands announced a further expansion of its Sparkle lineup with the introduction of Sparkle Ultra and Sparkle Shroom. The Sparkle Ultra 360° Rotating 10-Speed Vibrating Anal Plug is available in metallic blue, and the Sparkle Shroom 10-Speed Waterproof Vibrating Anal Plug is offered in purple. These products are designed to maintain the visual identity of the Sparkle collection while offering distinct features.

The Sparkle line previously included Sparkle Gem, Sparkle LIT, and Sparkle Max. Sparkle Gem is available in small, medium, and large sizes. Sparkle Max has a tapered tip, a curved, flared base, 10 vibration speeds, USB rechargeability, remote control, and is IPX6 waterproof.

Key Facts

  • Full Circle Brands debuted three new vibrating anal toys in the My Buddy collection on October 2, 2026.
  • The new toys are the My Buddy Deep Butt Plug Vibe, My Buddy Ultimate Anal Plug Vibrator, and My Buddy Twister Anal Plug Vibrator.
  • All new My Buddy designs are made with skin-friendly silicone, are rechargeable, and feature IPX6 waterproof construction.
  • Jessica Sav, vice president of sales and marketing for Full Circle Brands, commented on the expansion.
  • Full Circle Brands also expanded its Sparkle collection with Sparkle Ultra and Sparkle Shroom on September 25, 2026.
  • The My Buddy collection and Sparkle-LIT were introduced on August 12, 2026.