Porn News

Hugh Hefner’s Sons: Playboy Needs New Direction

Here’s a better one. The Hefner touch is the kiss of death to the magazine. Christie already proved that.

from – Look for Playboy magazine to adopt an edgier editorial tone and classier nude pictorials if Hugh Hefner’s teenage sons take the helm of the 55-year-old magazine some day.

Marston Hefner, an 18-year-old college student, and his 17-year-old brother Cooper said in an interview published in the magazine’s January issue that change is inevitable at the struggling publication.

“(D)own the road, I’d say it would probably need to take a different direction,” said Marston, noting he would rather strike out on his own first.

“In the 1960s we had amazing civil rights leaders doing interviews or writing stories for the magazine. The fight is still out there. The civil rights movement may not be that big, but we could still do articles on edgy things that people are afraid to talk about and appeal to forward thinkers.”

Cooper Hefner said he “definitely” wants to be involved with the company because he likes business.

“I’d want the girls to be presented more as they were in the pictorials back in the 1950s and 1960s — kind of artsy, classy. I would like to bring back that retro-class feel,” he said.

Their 82-year-old father oversees every aspect of Playboy magazine as editor in chief, from the lengthy articles to the jokes page, cartoons and the airbrushing of the nude layouts.

But the flagship operation of Playboy Enterprises Inc has fallen on hard times. It loses up to $10 million annually, chief financial officer Linda Havard said at an investor conference earlier this month.

Playboy Enterprises cut 14 percent of its work force in 2008 and plans aggressive cost cuts next year, Havard said.

Marston and Cooper’s half-sister, Christie Hefner, 56, announced this month she would resign as chairman and chief executive of Playboy Enterprises in January after two decades at the helm.

Marston and Cooper were raised by their mother, former Playmate Kimberley Conrad Hefner, in a house next door to the Playboy Mansion after their parents separated. They described their father as a “hands off parent” absorbed by his Playboy duties.

Still, life as the sons of the Playboy founder has its privileges in terms of all the naked women at the mansion. One of the few negatives is the large picture of Marston and Cooper’s naked mother in the mansion’s library.

Cooper said he stopped taking his friends there because it was “like the fat elephant in the room.”


Related Posts

Miami Spice: The 2024 XBIZ Creator Awards Show Turns Up the Heat

MIAMI — Adult creators’ biggest night relocated on Wednesday evening to the party epicenter of Miami.The 2024 edition of the XBIZ Creator Awards, presented by Fansly, honored the best and shiningest creators in the industry at the city’s hottest, sultriest…

Kazumi Performs 1st Anal & D.P. in Blacked Raw Scene ‘Beast Mode’

Fans will be treated next Monday, May 20, to the first-ever anal and double-penetration encounters of 2024 AVN Awards co-host Kazumi's career.

Mystim Scores 2024 EroSpain Win

May 16, 2024 4:08 PM PDTBARCELONA — Pleasure brand Mystim has nabbed the 2024 EroSpain Award for Niche Brand of the Year. ‘We are incredibly grateful and proud to win the EroSpain Award for Niche Brand of the Year,” said…

Gender X Films Begins Rollout of Jim Powers’ ‘Trans Campers’

Gender X Films today bows the first scene of "Trans Campers," the latest production from AVN Hall of Famer Jim Powers.

BateWorld Drops New ‘BateOff’ Episode

May 15, 2024 2:21 PM PDTLOS ANGELES — BateWorld has dropped the third episode of “Great BateWorld BateOff” season three. “After two explosive episodes, the bators are tasked to create a sizzling hands-on promo for the premiere masturbation lubricant, Bator Balm,” said a rep.…

Leave a Reply

Your email address will not be published.