Hustler, a prominent adult industry brand, marked its 50th anniversary on Thursday with a black-and-gold gala at its flagship Hustler Hollywood location in Hollywood, California. The event, hosted by Liz Flynt, honored the brand's founder, Larry Flynt, and celebrated its legacy in adult entertainment and free speech advocacy.

Anniversary Gala Highlights

The anniversary celebration took place at the Hustler Hollywood store on Hollywood Boulevard. The event featured an open bar with signature martinis and party food for attendees. A poker table was present, acknowledging Larry Flynt's diversification into profitable California card rooms branded as Hustler Casinos.

The gala drew a capacity crowd, including pleasure product and adult industry insiders, as well as award-winning performers. Among the performers were XBIZ Performers of the Year, including Vanna Bardot, who is a reigning and twice-crowned XBIZ Performer of the Year. Historic adult industry personalities also attended, paying tribute to "The House That Larry Built."

Liz Flynt, the event's host, engaged with guests, dancing to retro pop tunes and taking photos at a photo booth that allowed attendees to pose as Hustler cover models. She stated that the occasion honored Larry Flynt and marked 50 years of the brand, expressing a desire for 50 more years. Flynt also acknowledged the continued success of the company's stores, noting Hustler's status as a national brand and the recent addition of 40 new Lovers stores following a merger. She thanked fans for their support in keeping the flagship magazine in print monthly.

During the event, Liz Flynt received special diplomas from city and state officials. A representative from District 13 Councilperson Hugo Soto Martinez presented a proclamation from the City of Los Angeles, recognizing September 19, 2024, as "Hustler Day" in Hollywood. California State Senator Stephen Bradford also presented Flynt with a state recognition, recalling Larry Flynt's decision to establish one of the first Hustler Casinos in Gardena.

Industry Voices on Hustler's Legacy

Paul Cambria, a veteran First Amendment expert and Larry Flynt’s longtime attorney, commented on the anniversary, stating he had been present for 49 of Hustler's 50 years. Cambria praised Liz Flynt's management of her husband's legacy and her success in expanding the business. He noted that the company recently acquired another 40 stores, adding to its existing 100. Cambria highlighted Larry Flynt's priorities, which included stores, casinos, and the movie business, and observed that the business Flynt built continues to operate.

Will Ryder, a veteran industry director, shared his long-standing connection to Hustler magazine, which he has followed since its inception. Ryder recounted how Larry Flynt provided him with his start through Hustler Video, distributing his first parody, "Britney Rears," which became the highest-selling movie in the Larry Flynt empire that year. Ryder expressed gratitude for Flynt's role in launching his career and for Flynt's advocacy for free speech.

Top talent agent Mark Spiegler, who attended with members of his roster, described Hustler with the phrase "free speech." Spiegler noted the rarity of an adult company enduring for 50 years given the industry's rapid changes. Chad Braverman, a pleasure products business leader from Doc Johnson, called Hustler's success "almost unbelievable." He commended Liz Flynt's leadership and the company's expansion, referring to Hustler as "the number one name in adult."

Hustler Magazine's History and Impact

Hustler Magazine announced its 50th Anniversary Collector’s Issue, which became available on June 27, 2024. The magazine's first issue was released in July 1974. Hustler has been recognized for its approach to publishing creative layouts exploring sexuality and for its advocacy for free speech. Larry Flynt's vision was noted for defying societal norms and embracing sexual freedom, showcasing diversity and inclusivity. Anne Denbok, Hustler’s Editorial Director, stated that the special issue commemorates the golden anniversary and the magazine's commitment to Larry Flynt's goals of promoting sex positivity and expanding the boundaries of expression.

Throughout its history, Hustler has featured innovative photo spreads, including "Vegas Folly," "Trick or Treat," "Butch: A Black Stud & His Georgia Peach," "The Rape of Justice," and "Lust in Space." The magazine also included celebrity-directed shoots in the 1980s, with contributions from individuals such as Dennis Hopper and Frank Zappa. Shoots in exotic locations, such as "Avery Adams: Shipshape," have also been part of Hustler's legacy.

Key Facts

  • Hustler celebrated its 50th anniversary on Thursday with a black-and-gold gala at its flagship Hustler Hollywood location.
  • The event was hosted by Liz Flynt, honoring her late husband and founder, Larry Flynt.
  • Paul Cambria, Larry Flynt’s attorney, stated the company recently acquired 40 additional stores, bringing its total to 140.
  • The City of Los Angeles recognized September 19, 2024, as "Hustler Day" in Hollywood.
  • Hustler Magazine released a 50th Anniversary Collector’s Issue on June 27, 2024.
  • The brand is recognized for its advocacy of free speech and First Amendment protections.