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Hustler Launches TV Services

LFP Broadcasting, a new division of LFP, Inc., today announced the national launch of Hustler TV for pay-per-view (PPV) and Hustler TV On Demand for video-on-demand (VOD). Hustler TV On Demand is targeted to launch in April 2004 and will offer a 50-hour package of programming per month with a 50% refresh rate. Smaller packages will also be available. Hustler TV for PPV is targeted to launch in the summer of 2004 and will be offered in 3-hour and 6-hour blocks on a 24/7 basis. Both services will incorporate a broad selection of quality adult content from recognized providers including VCA Pictures and Hustler Video. Initially titles will be offered in the XX format, however other formats such as XX1/2 and XXX will also be available.

Hustler Video titles have been among the top performers for other adult networks and include the familiar adult series Barely Legal, Asian Fever, Hustler Centerfolds, Real College Girls and Snoop Dogg’s Hustlaz. VCA Pictures, acquired last year by LFP Video, delivers new productions featuring top stars and classic titles such as Misty Beethoven, Cafi Flesh and New Wave Hookers. Between Hustler Video and VCA Pictures over 25 new films are being made monthly and all will be exclusive to Hustler TV.

Hustler is the leading brand in Adult Video/DVD, Print Publications, Internet and Adult Retail Stores. Those entities as well as the Hustler Casino and Hustler Clubs will be used to cross promote the Hustler TV service.

“As Hustler celebrates its 30th anniversary, the launch of Hustler TV for pay-per-view and Hustler TV On Demand is a milestone for LFP, Inc.,” said Larry Flynt, Publisher of Hustler Magazine. “Both services will offer customers the highest quality adult entertainment they’ve come to expect from the Hustler brand over the years.”

“Hustler TV is designed to deliver familiar content that motivates customers to sample and use both the pay-per-view and video-on-demand platforms,” said Michael H. Klein, Executive Vice President, LFP Broadcasting. “With the tremendous cross promotion capabilities of LFP, Inc., Hustler TV is positioned to become one of the most popular adult entertainment services available.”



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