Icon Brands has launched Good Clean Fun, a new douche product featuring a patented design. The product is now available in two styles, Phallic and Angled, with a manufacturer's suggested retail price (MSRP) of $29.95.

Product Development and Features

The development team at Icon Brands focused on specific parameters when creating Good Clean Fun, including material, back-flow protection, reservoir size, and price. An Icon representative stated that the team aimed for a product made entirely of silicone and equipped with an extra-large water vessel.

The resulting design incorporates a silicone nozzle described as "silky smooth" and a 13-ounce silicone reservoir. The product also features a patented back-flow protector. Good Clean Fun is currently shipping, and interested parties can email [email protected] for additional information.

Icon Brands in the Market

The release of Good Clean Fun by Icon Brands was announced on July 29, 2026, at 4:44 PM by Joanne Cachapero. This launch expands the offerings under the "Icon" name in various industries.

Separately, Alec Call and Bryan Johns, cofounders of iS Clinical, debuted a new brand called Icon Skincare. This skincare brand launched on its website with products priced between $32 and $68. Icon Skincare has been in development since 2018. Call and Johns, who collect Hollywood memorabilia, discovered ephemera related to Madam Renna, a facialist who worked with figures such as Marilyn Monroe, Clark Gable, and Elizabeth Taylor during Hollywood's golden age.

The term "Icon branding" is also used in the context of custom brand identity designs. Examples of icon brand identities from a global community of designers include "Wads app branding" by artsigma, which uses an octopus to represent multiplicity, range, and skills. Another example is "Phone Floaty" by Nandatama ✪, an iPhone case brand for underwater and floating use, with a logo depicting a rubber duck swimming on water with an iPhone background. Other designs include a "zoo logo" and a "dental logo" by 3AM3I, and "zodiac" by artsigma.

Key Facts

  • Icon Brands released Good Clean Fun on July 29, 2026.
  • Good Clean Fun is a new douche product with a patented design.
  • The product features a 100 percent silicone construction, including a silky smooth silicone nozzle and a 13-ounce silicone reservoir.
  • Good Clean Fun is available in Phallic and Angled styles.
  • The MSRP for Good Clean Fun is $29.95.
  • Alec Call and Bryan Johns, cofounders of iS Clinical, launched a separate brand called Icon Skincare.