Chatsworth, CA – Javier C. and Alex Ladd, the principals of DVSX, are pleased to join Empire Video Distributors president Roy Karch in announcing the launch of XCartel, a brand new distribution company. XCartel has been formed primarily as a home for directors of high-quality product who want to own their own lines.
“We’ve run into a lot of extremely talented directors who want to control their own destiny,” says Ladd. “But they don’t necessarily have the expertise in sales, marketing and distribution. With XCartel, they can concentrate their energies on doing what they do best – making movies – and we can do the heavy lifting on their behalf.”
That’s exactly what Karch (not to be confused with the veteran director of the same name) has been planning to do for quite some time, but he’s been waiting for the stars to properly align.
“I’ve said all along that I was only going to do it if I could do it the right way,” says Karch. “So when the opportunity to join forces with Javier and Alex came up, I immediately jumped at it. We all bring specific things to the table, and XCartel is the perfect marriage of those various talents and resources.”
Joining the company as head of production is Adam Jay. Jay has previous experience in mainstream production, marketing and online creative direction.
“We’re going to use high-gloss “o-card” boxes as well as a tasteful amount of foil,” says Jay. “It’s important that the quality of the packaging reflects the quality inside. Our partner directors are putting their heart and souls into these films and they deserve nothing less.”
DVSX national sales manager Ed Kail, an industry veteran, will represent XCartel as well.
The company’s first two releases are the interracial gangbang movie Bangin’ White Hos from director Bobby Manila’s Climax 9 Productions, which streets on March 21, and the all-girl title Lesbian Training from Penetration Video and director Jordan, which streets on March 28.
“XCartel is the perfect name for us,” says Javier C. “It’s all about independent individuals coming together, united in a common cause. In this case, it just so happens the cause is porn.”
Kail and Jay can be reached at 818-341-3939. For more information, email [email protected] or visit their website www.xcartel.com