Luxury brand Je Joue will introduce several new products from its ILY collection at the EroSpain trade show next month in Barcelona.

Je Joue will be on the ground at this year's EroSpain, supporting key partner booths while connecting with retailers and distributors throughout the show. Head of Commercial & Brand Ian Kulp will lead the brand's presence.

New Products from ILY Collection

Attendees will have the opportunity to preview three new additions to Je Joue's popular ILY Collection: a panty vibrator, a versatile ring, and a compact rabbit bullet. These products are designed to expand on the existing range of toys that offer unique motor technology.

The brand's motor technology vibrates at a low frequency, giving a deep, rumbly sensation that accesses pleasure points other vibrators can't. This technology is a key feature of Je Joue's products and has been praised by sex writers for its effectiveness in providing new experiences for users.

Expansion into Home and Wellness Range

Je Joue is also continuing to expand its home and wellness range with two new massage and fragrance candles designed to support self-care. These products are intended to create strong lifestyle merchandising opportunities for retailers, allowing them to offer customers a more comprehensive experience.

The addition of these candles marks an expansion into the home and wellness market, which is becoming increasingly important in the adult industry. By offering products that cater to users' desire for relaxation and self-care, Je Joue aims to establish itself as a leader in this area.

Gift With Purchase Program

To support retail partners, Je Joue is rolling out a refreshed, limited-time Gift With Purchase (GWP) and swag incentive program designed to drive in-store engagement and support sell-through. This program will be available exclusively at EroSpain and is intended to encourage retailers to stock more of the brand's products.

Retailers and distributors are invited to connect with Ian during EroSpain to explore the latest products and discuss partnership opportunities. For further information or to arrange a meeting, please contact [email protected] and [email protected]

Key Facts

  • Je Joue will introduce several new products from its ILY collection at EroSpain.
  • The brand's motor technology vibrates at a low frequency, giving a deep, rumbly sensation.
  • Je Joue is expanding its home and wellness range with two new massage and fragrance candles.
  • The brand will offer a refreshed Gift With Purchase (GWP) and swag incentive program to support retail partners.

For more information on Je Joue's products and services, please visit their website or contact them directly. EroSpain takes place next month in Barcelona, and attendees are encouraged to connect with the brand at the show.