Beverly Hills, CA –Jimmy Flynt II is taking on a new role at Hustler by moving into marketing and promotions with the Hustler Hollywood stores. “Jimmy Flynt II will be moving from LFP Video to our Retail Division to head up advertising and marketing areas. Our Retail Division been growing at a rapid pace. Jimmy Flynt II will be playing a key part in continuing the growth in this division,” Jim Kohls, President, LFP.

After four years as National Marketing Director for LFP Video, Jimmy Flynt II is taking his marketing expertise over to Hustler Hollywood. Under Jimmy’s direction, LFP Video went from a video startup to one of the top adult video companies in the world. “With Jimmy’s years of experience in the marketing of the Hustler brand, his contribution will be noticed immediately,” Theresa Flynt-Gaerke.

Hustler Hollywood first opened in 1998 and currently has three locations with four more under construction in Ft. Lauderdale, Lexington, New Orleans and Nashville. With more slated for early next year. Hustler Hollywood has grown at a tremendous pace and a national marketing presence was needed. Jimmy Flynt II will join Theresa Flynt-Gaerke, Executive Vice President, and Dustin Flynt, Vice President in overseeing the growth of the stores and the overall marketing strategy. “Bringing Jimmy onboard will only strengthen our team, and help ensure Hustler Hollywood’s inevitable success in the future!” Dustin Flynt.

“The retail operations is the fastest growing division and I am honored to be a part such a strong and vital part of the LFP organization”, Jimmy Flynt II.

This change is effective April 1, 2004.