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Keep the Marketing Hype Going Full Steam, Nonstop

As an influencer on social media, a model, an adult film actress, a chef or a fitness instructor, you possess excellent content, a vast network of influencer acquaintances, a plethora of products to market and all the necessary creative resources to achieve success. Despite all these advantages, why are you not making any money? Why are you trapped in a financial rut with no hope of escape?

It’s common to hear fellow influencers boast about their fan base or earnings, which can lead to self-comparison. You may wonder why they’re doing better than you. It’s simple to attribute their success to luck or buying followers rather than acknowledging the truth that they put in a lot of effort.

Accomplishing the task requires utilizing all available resources, however, it’s important to note that they won’t function independently.

No Matter the Tools, You Must Use Them Often

“I received valuable advice from a wise individual in the past, who shared that achieving success in life requires effort and is not guaranteed without it. This remains true even today – one cannot expect to succeed without putting in the necessary work.”

Utilizing all available resources is necessary to accomplish the task, however, it is important to note that these resources cannot function independently. Regardless of whether you have subscribed to a personal content platform, customized merchandise, or AI-generated social media posts and articles, it is imperative to put in effort to make the most of these tools and reap their advantages.

Balance Authenticity With Promotion

How can you effectively promote your offerings on Instagram or Twitter without overwhelming your followers with excessive advertising, especially if your page has a large following?

Private Content Offers

It’s highly unlikely to successfully sell a car or fancy shoes without a photo. Similarly, showcasing your private content on Instagram can be challenging due to restrictions. However, you can use subscriber testimonials or text interactions with their consent to give potential subscribers a glimpse of your channel and increase the likelihood of them subscribing.

Branded Goods

A photo of your super-sexy coffee mug is great. But a video of you drinking from your coffee mug is A+. Post a video with you and your merch. Talk about it and demonstrate how excited you are.

Then there is cross-promotion. Reward your followers. If they buy X, they get Y. If they buy a poster, mug or some other branded item, give them a free 30-day subscription to your private content platform. Trust me, if your private content is as exciting as you think it is, then the free 30 days should morph into a happy subscriber who will last a lot longer. That free 30 days just became the best advertisement you could ever produce and it cost you nothing.

Connect with your representatives from the platform.

You can simplify your life by inquiring with your preferred content platform or product distributor about strategies for achieving greater success. Seek advice on effective presentation and promotion techniques. Reach out to their support teams via email or phone and they will likely offer valuable insights. Remember, your products won’t sell themselves, so take action instead of waiting around.

I aim to convey that merely owning a private content site or branded goods won’t benefit you unless you utilize them fully, work hard, and commit to frequent promotion.

Danny Ferretti boasts more than 25 years of experience in the marketing industry and is one of the co-founders of GFE Model Services and These companies specialize in producing collectible calendars, branded merchandise, and other printed products that are centered around models. Additionally, Danny provides free branding consultation services to influencers of all sizes. To learn more, please contact [email protected] or visit


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