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Key-Systems Appointed as .XXX Registrar

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Leesburg, VA– Key-Systems, a German based domain registrar with offices in the US and Mexico, has been appointed as one of the first .XXX registrars worldwide.

Initially in March 2011, the Internet Corporation of Assigned Names and Numbers (ICANN) authorized .XXX as a sponsored top-level domain and its operation by ICM Registry. The .XXX launch will start late summer and is divided into three phases: a Sunrise, a Landrush and the final General Availability.

Key-Systems is already offering pre-registration for all launch phases on its three domain portals. These are domaindiscount24.com for end customers, RRPproxy.net for resellers, and BrandShelter.com for trademark owners. Brand owners from outside the Sponsored Community will have the opportunity to block names at the .XXX registry (ICM Registry), so that they cannot be used as conventional web addresses.

“We are delighted that Key Systems met our accreditation criteria, we consider them an important partner for us in the European marketplace,” said Russell S. King, COO of ICM Registry.

Key-Systems’ CEO Alexander Siffrin added: “It’s great to be part of the .XXX introduction. .XXX is a real multi-purpose domain extension: Not only the customers and providers of adult entertainment sites may benefit, but also those who prefer to avoid them.”

The .XXX Sunrise with the two tracks A & B will start late summer 2011. Track A is for members of the Sponsored Community with either trademark rights and/or prospective rights through pre-owned strings in other TLDs. Sunrise B aims at brand owners outside the Sponsored Community, who may reserve names and therefore opt their brands and IP out of the .XXX zone.

.XXX aims to protect consumers of adult entertainment sites from viruses, identity theft, credit card fraud and inadvertent exposure to child abuse images. At the same time the sTLD provides the opportunity to easily filter out unwanted .XXX material and attaches registrants to a set of practices to provide effective self-regulation of the adult industry. Furthermore, online adult entertainment providers receive more predictable revenue streams, greater customer retention and fewer complaints, as regulators and others will see their proactive and responsible approach to their web presence.

About Key-Systems
Key-Systems GmbH located in St. Ingbert, Germany, was founded by Alexander Siffrin in 1998. The company has grown from an academic sideline to a successful international ICANN accredited registrar for internet addresses. Areas such as a fully automated reseller-system and web hosting completed the success story. Today with more than 3 million domains under its management, the company has reached a leading market position, selling domain names, web hosting and DNS services to customers all over the world. The latest product BrandShelter.com offers companies and institutions special services related to domain administration including services to get their own top-level domain (TLD) as this opportunity unfolds in the near future. Key-Systems is operating subsidiaries in the USA and Mexico.

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