Liberator Bedroom Adventure Gear, a luxury collection of erotic wares, sex furniture, sex pillows, and intimate accessories has partnered with Galardi South, a chain of show bars including the Pink Pony. Combined, they will form a joint venture to produce a series of pole dance instructional videos, exotic dance wear, stripper poles and stages.
This joint venture unites two powerhouses of the adult industry: Galardi South, with a portfolio of well established show bar brands including the Pink Pony, and Liberator, the leading purveyor of love artist accessories. Through the course of this joint venture, Liberator will leverage all the components of its vertically integrated organization, from design, to marketing, to sourcing, to distribution, and direct-to-consumer sales. The first project will involve the Liberator Production Studios filming and producing an instructional pole-dancing video featuring performers from the Pink Pony. This video will be released just in time for the Exotic Dancer National Championships that will be held at the Pink Pony South in Atlanta on May 28-30, 2009.
“Liberator is the leader in satisfying customers’ tastes for the most sophisticated erotic pleasures. Our relationship with the Pink Pony leverages two nationally celebrated brands in the adult industry,” said Louis Friedman, CEO of Liberator, Inc. “I am confident that with the backing of our in-house idea lab and creative agency, we will develop a robust line of Pink Pony-licensed merchandise.”
“I am pleased to have found a partner with a brand that is both coveted and respected in the adult market,” said Jack Pepper, Director of Marketing for the Pink Pony Showbars. “Liberator is well-known for developing the best bedroom adventure gear, and we are confident that they will help us to create, market and sell a strong line of licensed merchandise.”
Defining the category of intimacy gear, Liberator shapes and furniture transform ordinary beds and bedrooms into creative sex terrains by employing angles, elevations, curves, textures, environments and motion.