Lucy Banks, founder of Million Billion Media, has acquired the Australian Adult Industry Choice Awards. This acquisition, for an undisclosed amount, was announced on July 25, 2025.
About the Acquisition
The Adult Industry Choice Awards, described as Australia’s most prestigious celebration of the adult entertainment industry, will operate under new management following Banks' acquisition. The event aims to honor excellence, creativity, and community within the Australian adult industry.
The Adult Industry Choice Awards showcase the Australian adult industry, presented as an evening event. The awards are intended to acknowledge the hard work and artistry of professionals in the industry. The event is designed to provide promotion and recognition in a peer setting, similar to award shows in the mainstream professional world.
The 2025 Adult Choice Awards are promoted as "bigger, bolder, and more glamorous than ever before," bringing a "fresh era of sophistication and inclusion to the red carpet." Public ticket availability for the upcoming ceremony was announced on October 8, 2024.
Event History and Details
The Adult Industry Choice Awards have been held for at least four years, celebrating high achievers in Australia’s adult industry. The awards recognize various segments of the industry, including online entertainers, venues, podcasts, escorts, and massage parlors, based on peer nominations.
The 2025 Adult Industry Choice Awards will take place at the conclusion of SXhibition on November 30 at the Brisbane Showgrounds. Rob Mills will serve as Master of Ceremonies for this event, as announced on October 31, 2025.
In 2024, the award ceremony was held at Melbourne’s Rod Laver Arena on October 17. Public voting for the 2024 awards was open until October 12. A total of 2000 nominees were put forward for awards in 2024. The 2024 event featured major awards recognizing excellence across various areas of the industry, with sold-out attendance, mainstream media representation, red-carpet glamour, and onstage dance and vocal entertainment.
Past award recipients and nominees include Coco Bae, who secured her first win at the Adult Industry Choice Awards on November 7, 2024. Cruel Reell received 10 nominations at the 2024 Adult Industry Choice Awards, announced on August 14, 2024. Charlie Forde earned seven nominations from Australia's Adult Industry Choice Awards, announced on March 31, 2022.
Penthouse Club Perth was recognized for excellence in 2024, vying for the title of Best Gentlemen’s Club. Maddi Miller was nominated for Best Female Newcomer Pornstar in 2024.
Lucy Banks and Million Billion Media
Lucy Banks is the founder of Million Billion Media, a PR and marketing agency. Million Billion Media is described as Australia’s first PR company focusing primarily on the adult industry. Banks has been recognized as a trailblazer in media and public relations.
Banks has a background as an OnlyFans creator, having spent four years on the entertainment platform. In 2024, she was nominated for three awards at the Adult Industry Choice Awards, including Best Entrepreneur.
Key Facts
- Lucy Banks, founder of Million Billion Media, acquired the Australian Adult Industry Choice Awards on July 25, 2025.
- The acquisition amount was not disclosed.
- The 2025 Adult Industry Choice Awards will be held on November 30 at the Brisbane Showgrounds, with Rob Mills as MC.
- The awards recognize excellence across various segments of the Australian adult industry, including online entertainers, venues, podcasts, escorts, and massage parlors.
- In 2024, the ceremony took place at Melbourne’s Rod Laver Arena on October 17, with 2000 nominees.
- Lucy Banks was nominated for three awards in 2024, including Best Entrepreneur.
