Magic Silk has introduced "Sinful," a new collection within its Exposed lingerie line, featuring designs that combine sheer lace with wet-look fabric. This launch coincides with Anneke Kamphuis's appointment as CEO of EQOM Group, Magic Silk's parent company.

Magic Silk Expands Exposed Line with "Sinful" Collection

Magic Silk has launched "Sinful," its latest collection, which is now available for immediate shipping. The collection is designed to offer a provocative yet fashion-forward statement, blending delicate sheer lace with the high-shine appeal of wet-look fabric. This design approach reflects a broader trend in lingerie that prioritizes attitude and confidence alongside aesthetics.

The "Sinful" collection includes three classic black sets. One set features a bandeau with a removable choker and a matching panty. Another set is a cupless and crotchless teddy, accompanied by two sets of pasties. The third ensemble consists of a halter bra, garter, and panty. The collection is available in inclusive sizing, ranging from S/M through Queen (1X–3X).

The Exposed lingerie line, where "Sinful" resides, is described by Magic Silk as "Where Fantasies Come To Life." Other items within the Exposed collection include the M437 Wisteria Mist Halter Babydoll & G-Set, which features a flattering A-line shape, V-neck design, and ribbon tie neck closure. This halter babydoll incorporates scalloped lace and sheer mesh accents for added dimension, along with crisscross ribbon details at the sides and delicate satin bows. Other products in the Exposed line include the M436 Wisteria Mist Bustier Cami & Thong Set, the M433 Rush Merry Widow & Panty Set, the M438 Wisteria Mist Bralette & Panty with Removable..., and the M439 Daffodil Dreams Snap Crotch Teddy.

Magic Silk also offers other lingerie and apparel lines, including Male Power Underwear, Lust Fetishwear, and LOVE Lingerie. Male Power Underwear is promoted for "Style & Confidence," while Lust Fetishwear encourages consumers to "Unleash Your Fantasy." LOVE Lingerie is positioned as "Priceless, Yet Affordable."

Leadership Transition at EQOM Group

In related news, Anneke Kamphuis has been appointed as the new CEO of EQOM Group. Kamphuis has been serving as interim CEO since September 1, 2025. Her appointment marks her as the first woman to hold EQOM's top position. As CEO, Kamphuis will be responsible for overseeing the company's growth and trade partnership strategies. Her mandate also includes the continued European expansion of the ONE-DC brand.

Product Details and Market Strategy

The "Sinful" collection's immediate shipping availability is intended to support a fast market rollout. Magic Silk's overall product strategy, as seen across its Exposed line, emphasizes elevated detailing to enhance visual appeal. For example, the Wisteria Mist Halter Babydoll & G-Set features a soft, romantic silhouette with specific design elements like scalloped lace, sheer mesh accents, crisscross ribbon details, and satin bows. These details are designed to add dimension and offer a playful, eye-catching finish.

Magic Silk's website, magicsilk.com, provides more information on the "Sinful" collection and other offerings. The company also highlights various seasonal promotions and displays, such as "Glow From Day To Night" and "Dive Into Summer," alongside "Your Summer Layers" for Male Power and "Lusting Over Summer" for Fetishwear. Planograms and specials are also featured on the site.

Key Facts

  • Magic Silk has introduced "Sinful," a new collection in its Exposed lingerie line.
  • The "Sinful" collection combines sheer lace with wet-look fabric and is available in three classic black sets.
  • "Sinful" offers inclusive sizing from S/M through Queen (1X–3X) and is available for immediate shipping.
  • Anneke Kamphuis has been appointed CEO of EQOM Group, effective after serving as interim CEO since September 1, 2025.
  • Kamphuis is the first woman to hold the CEO position at EQOM Group.
  • As CEO, Kamphuis will oversee EQOM Group's growth, trade partnership strategies, and the European expansion of the ONE-DC brand.