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from www.gear.ign.com – The ongoing legal battle you never knew about was resolved this week when the International Corporation for Assigned Names and Numbers (ICANN) granted the porn industry the right to use .XXX domain names after an 11 year campaign.
First proposed in 2000, .xxx was intended to serve as the official domain of pornographic websites instead of .com URLs, but due to fierce opposition remained undecided for years.
It is important to note that .xxx will not become the exclusive domain for the adult entertainment industry, and current outlets will not be required to switch. It is expected that many companies will simply purchase .xxx URLs to supplement or redirect to their current pages.
The ICM Registry, who has been championing the .xxx domain, has already begun selling URLs at a rate of $75 each, and has already sold over 250,000 domains, amounting to close to $20 million in revenue.