The Adult Studio Alliance (ASA), an association comprising several major production companies in the adult industry, has officially launched. This new coalition aims to publish and adhere to a comprehensive code of conduct to ensure safe sets and consistent industry best practices.

Formation and Mission

The Adult Studio Alliance (ASA) was founded by Aylo, Dorcel, ERIKALUST, Gamma Entertainment, Mile High Media, and Ricky’s Room. The launch was announced on November 12, 2025, with reports from Los Angeles, California, and Paris, France. A representative for the ASA stated that the primary goal of the alliance is to publish and adhere to a comprehensive code of conduct. This code provides a structured framework for directors, producers, and talent to ensure the safest possible sets and consistent industry best practices.

The ASA’s purpose is to contribute to a safe, healthy, dignified, and respectful adult industry for performers. The alliance intends to unite professionals creating adult content, including studios, crews, and performers, under a common set of values and guidelines. By sharing and upholding these guidelines, the ASA seeks to further the ongoing advancement of the adult industry and its ability to self-regulate. An ASA spokesperson explained that the goal is not to introduce new safety procedures, but rather to bring together existing best practices and standardize them across the industry in a clear, unified, and structured way. The alliance aims to make a high level of safety and respect on set the norm for all studio productions.

Aylo, identified as an industry giant and parent company of Pornhub, owns platforms and studios such as Brazzers, Reality Kings, and Digital Playground. The founding members, including Aylo, Dorcel, Erika Lust, Gamma Entertainment, Mile High Media, and Ricky’s Room, represent a range of perspectives and experiences from the global adult industry. These companies share the belief that all performers are entitled to comfort and safety on set.

Key Guidelines and Standards

The ASA’s key guidelines include full transparency for talent prior to booking, boundary checklists, and the availability of an intimacy coordinator. Strict health and safety protocols are also emphasized, including 14-day STI panel testing in accordance with PASS standards. The code of conduct also prohibits drugs and alcohol on set and outlines crew and agency accountability. A clear complaint and resolution process is also part of the guidelines.

Alex Kekesi, Aylo VP of Brand and Community, stated that the continuing mission is to unite performers, creators, and professionals in adult industry studios under shared standards that protect everyone on set. Kekesi added that protecting performers' rights fosters an empowering work environment and destigmatizes porn, ultimately benefiting both the industry and society by creating safer content. The ASA encourages all studios, regardless of membership, to adopt and adhere to these guidelines to foster a safer, more respectful, and more professional adult industry.

Industry Impact

The formation of the ASA marks a significant effort by major production companies to standardize safety and ethical practices across the adult industry. The alliance aims to establish a common set of values and guidelines, fostering a safe, healthy, and respectful environment for everyone on set. By aligning on these shared standards, the ASA seeks to ensure consistent industry best practices and a high level of safety and respect on set for all studio productions.

The ASA’s initiative is intended to contribute to a safe, healthy, dignified, and respectful adult industry for performers. The founding members, a diverse group of studios producing a large volume and variety of adult content, believe it is key to promote best practices on all scenes. The alliance’s efforts are focused on self-regulation and the ongoing advancement of the adult industry.

Key Facts

  • The Adult Studio Alliance (ASA) officially launched on November 12, 2025.
  • Founding members include Aylo, Dorcel, ERIKALUST, Gamma Entertainment, Mile High Media, and Ricky’s Room.
  • The primary goal is to publish and adhere to a comprehensive code of conduct for safe sets and industry best practices.
  • Key guidelines include full transparency for talent, boundary checklists, intimacy coordinators, and 14-day STI panel testing.
  • The ASA aims to standardize existing best practices across the industry rather than introduce new ones.
  • The alliance seeks to unite performers, creators, and professionals under shared standards to protect everyone on set.