LONDON — Miss Great Britain Danielle Lloyd has been stripped of her title after reportedly saying in a magazine interview that she was dating one of the beauty contest judges when she won.

Advance publicity for a Playboy magazine spread on Lloyd also upset the pageant.

“Following recent claims in the press and magazines and the publicity given on the Playboy Web site for their next issue, we have sadly decided to strip Danielle Lloyd of her title as ‘Miss Great Britain 2006’ effective immediately,” the contest said in a statement on its Web site Thursday. “We are very sad that this action has been necessary and we wish her the best for the future.”

The contest said it would make an announcement later about her replacement.

Lloyd reportedly told Eve magazine about a pair of shoes her boyfriend, soccer player Teddy Sheringham, gave her for Christmas, and said they were in bed together when she opened the gift. The couple had previously said their relationship began after the pageant in February.