Falcon|NakedSword has launched a social media campaign to encourage voting in the upcoming November 3 midterm elections. The campaign is inspired by the studio's political drama and novella, "Eat the Rich," and features short-form vertical videos from the film's stars.

Campaign Details and Messaging

The social media campaign, which began on October 19, 2026, aims to motivate fans to participate in the midterm elections. The campaign utilizes short-form vertical videos featuring Falcon|NakedSword exclusive Ryan Orion, headliner River North, and top stars Derek Kage and Johnny Donovan. These videos are available on Instagram via @nkdsword and on X via @Nakedswordcom.

A Falcon representative stated that the online effort delivers an urgent call to action in a playful manner, using the slogan "Get off—Get Out—Get Heard." The videos incorporate both group and individual messages from the performers, blending the movie's irreverence with a serious reminder about civic responsibility. The stars encourage fans to recognize that local and midterm elections influence decisions that shape everyday lives, including individual rights and freedoms, healthcare, housing, and the economy, regardless of personal beliefs.

Tim Valenti, Falcon|NakedSword president and CEO, commented on the campaign, stating that the stars possess a powerful platform to connect with audiences beyond entertainment. He added that by creating social media videos urging participation in the midterm elections, Falcon|NakedSword is using its influence to remind everyone that their voice matters and that voting is an important way to make it heard.

"Eat the Rich" Background

"Eat the Rich," the political drama and FalconINK novella inspiring the campaign, was written and directed by Ben Rush. Rush also serves as co-chief content officer at Falcon|NakedSword. He stated that "Eat the Rich" was intended to provoke thought and inspire people to view the world differently. Rush expressed satisfaction that Ryan, River, Derek, and Johnny responded immediately when he and Valenti suggested the campaign, noting their enthusiasm and willingness to use their platforms to mobilize fans.

NakedSword Originals revealed the first official artwork for "Eat the Rich" on July 14, 2026. The feature film concluded production on May 28, 2026, with filming taking place on location in Los Angeles, California. The movie is described as a sleek neo-noir thriller set in a world where reputation is currency and exposure costs everything. It is scheduled for an exclusive release on NakedSword.com this fall, though an official release date has not yet been announced. Updates are available on X @NakedSwordcom and the Falcon Studios blog.

Ben Rush described "Eat the Rich" as "unapologetically button-pushing," stating that the production was not interested in playing it safe. He added that the film asks viewers to confront the divide between image and truth without providing an easy resolution. Tim Valenti characterized "Eat the Rich" as a story about power and the private contradictions that shape public figures. He described it as a "Robin Hood-type story" that is both provocative and timely, presented with a style and restraint that reflects the current world.

Key Facts

  • Falcon|NakedSword launched a social media campaign on October 19, 2026.
  • The campaign encourages voting in the November 3 midterm elections.
  • It is inspired by the political drama and novella "Eat the Rich."
  • The campaign features short-form vertical videos from Ryan Orion, River North, Derek Kage, and Johnny Donovan.
  • Videos are available on Instagram via @nkdsword and on X via @Nakedswordcom.
  • "Eat the Rich" was written and directed by Ben Rush.