What is the 'Sex Toys With the City' event?

It is a rooftop music event hosted by National Distribution and 'In Bed With Kate' to celebrate the 30th anniversary of the ANME trade show.

When and where will the main event take place?

The event is scheduled for July 11, from 5 p.m. to 10 p.m., at Jade Beverly Hills, located at 467 N. Canon Dr. in Beverly Hills.

Who is invited to attend the 'Sex Toys With the City' event?

Retailers, manufacturers, educators, content creators, and other industry professionals are welcome, and qualified professionals in the pleasure industry can RSVP.

Is there an afterparty, and who can attend?

Yes, an official afterparty will be held at Amore Beverly Hills, open to RSVP holders from the main event and the general public.

Will transportation be provided for attendees?

Complimentary shuttle service will be available for ANME attendees from the Burbank Airport Marriott to the event venue, with shuttles boarding at 4:15 p.m. and 5:45 p.m.

National Distribution Hosts Sex Toys With the City Rooftop Event

National Distribution and In Bed With Kate host "Sex Toys With the City" on July 11, celebrating ANME's 30th anniversary with music and networking. An afterparty follows.

National Distribution and "In Bed With Kate" are set to host the "Sex Toys With the City" rooftop music event on July 11, celebrating the 30th anniversary of the ANME trade show. The private industry event will take place at Jade Beverly Hills, followed by an official afterparty at Amore Beverly Hills.

Event Details and Schedule

The "Sex Toys With the City" rooftop music event is scheduled for July 11, from 5 p.m. to 10 p.m. The venue for the main event is Jade Beverly Hills, located at 467 N. Canon Dr. in Beverly Hills' Golden Triangle district. This event precedes the 30th anniversary of the ANME trade show.

The music lineup for the evening will feature Luigi Amore, RCKLVR, GRLFRND, and a special guest DJ. Live percussion performances will be provided by Micah Electric. Organizers have stated the event aims to provide "an orgasm for your ears" through an evening of house music and live entertainment. The event is designed to welcome retailers, manufacturers, educators, content creators, and other industry professionals for an evening of networking, music, and community.

Following the rooftop event, an official afterparty will be held at Amore Beverly Hills. This afterparty is open to RSVP holders from the main event and the general public. Paradise Marketing and Kama Sutra are sponsoring the afterparty. Attendees of the afterparty will receive complimentary sponsor gift bags, courtesy of Wicked Sensual Care, System JO, and Kama Sutra.

Complimentary shuttle service will be available for ANME attendees, with transportation provided from the Burbank Airport Marriott to the event venue. Shuttles are scheduled to board at 4:15 p.m. and 5:45 p.m. Qualified professionals in the pleasure industry can RSVP for the event.

Sponsors and Industry Participation

The private industry event is supported by a range of sponsors from the adult industry. These sponsors include Wicked Sensual Care, California Exotic Novelties, NS Novelties, Doc Johnson, System JO, Fantasy Lingerie, Blush, Nasstoys, Viben, and Kiiroo. The afterparty is sponsored by Paradise Marketing and Kama Sutra.

Organizers have stated that the pleasure industry has historically been built on relationships, and they expressed gratitude for partnering with brands that value community, creativity, and meaningful human connection. Their support is intended to create an experience for those gathering in Los Angeles before ANME’s 30th anniversary weekend. The event aims to celebrate the individuals and companies that continue to shape the pleasure products industry, fostering a relaxed environment for networking, collaboration, and connection.

The event is presented as an opportunity for pleasure industry professionals to gather on the eve of ANME's 30th anniversary. It is intended to celebrate the past, present, and future of the pleasure industry.

Recent Industry Developments

Several companies have announced new products and partnerships in the days leading up to the ANME trade show. On July 10, 2026, Beisar introduced its Phantom fantasy dildo. Full Circle also announced plans to debut new AI companion love dolls and head-equipped torso dolls at the ANME trade show, which runs from July 12-15 at the Burbank Marriott. Our Erotic Journey (OEJ) rolled out a new Store Locator feature on its website and app on the same day.

Earlier in July, Zalo signed a distribution deal with East Coast News (ECN) for U.S. distribution on July 9, 2026. Toendi debuted its new Aurora 2 vibrator on the same day. Je Joue’s ILY G-Spot Wand was featured in a Vice review, being named Best G-Spot Wand in a round-up of best wand vibrators. Beisar also debuted its Pelor vibrating anal pleasure product on July 9. On July 8, 2026, Holiday Products began shipping the Zumio X2 clitoral stimulator. CalExotics appointed Lupe Martinez as its new executive director of marketing and Austin Ferdinand as vice president of business development. Sportsheets named Emily Silva as its new director of product and merchandising on the same day.

Key Facts

The "Sex Toys With the City" rooftop music event is scheduled for July 11, 2026, from 5 p.m. to 10 p.m. PDT.
The event will take place at Jade Beverly Hills, located at 467 N. Canon Dr. in Beverly Hills.
National Distribution and "In Bed With Kate" are hosting the event, which celebrates the 30th anniversary of the ANME trade show.
Music performances will include Luigi Amore, RCKLVR, GRLFRND, a special guest DJ, and live percussion by Micah Electric.
Sponsors for the main event include Wicked Sensual Care, California Exotic Novelties, NS Novelties, Doc Johnson, System JO, Fantasy Lingerie, Blush, Nasstoys, Viben, and Kiiroo.
An official afterparty will be held at Amore Beverly Hills, sponsored by Paradise Marketing and Kama Sutra, offering complimentary gift bags.