Adult Time, a platform within the adult industry, is marking its fifth anniversary. The platform, which began with an aim for "porn done differently," has become an influential entity in the sector.

Five Years of Adult Time

Adult Time is celebrating five years since its inception. The platform was conceived with the idea of "porn done differently" and has since grown into one of the adult industry’s influential platforms. Bree Mills, Chief Creative Officer of Adult Time, stated that the platform is "just getting started."

Mills, who is also a producer, director, and writer, recalled crafting the original pitch for Adult Time. The vision included becoming a "household name," breaking the "status quo of what porn should and shouldn’t be," and serving as a platform for "amazing and creative adult content," both self-produced and promoted from others. The aim was for customers to be "proud" of their subscription rather than hiding it. Mills noted that the platform continues with the "same energy today," emphasizing the importance of the "behind-the-scenes energy" that supports its operations. She added that the journey has highlighted the "crucial" nature of their approach to achieving milestones, encompassing content production, advocacy, and industry partnerships. What began as a "piece of our vision" has become the "nucleus of what we do," according to Mills.

Adult Time is a master brand launched by Mills. The platform is celebrating its fifth anniversary with a month of spotlight projects, free scenes, and a reduced monthly price. The promotional campaign, which started on April 1st with an "Oopsie!" episode at AdultTime.com/porn-done-differently, will highlight specific studios, series, or films. Each highlight will include a blog post detailing the project's creation and behind-the-scenes information. Adult Time has accumulated over 63,000 scenes and 420 channels across 160 categories and genres over 261 weeks.

Bree Mills' Career and Vision

Bree Mills, born in Boston, Massachusetts, in 1981 or 1982, is an American pornographic film director, screenwriter, and producer. She was raised in London, Ontario, Canada, and graduated from London Central Secondary School. Mills' creative inspiration is drawn from various sources, including film, books, and television. Her early life experiences, including being raised by a gay parent, contributed to an openly accepting environment. A creative remembrance of her earlier years was captured in "Teenage Lesbian," released on Adult Time in September 2019.

Mills has been with Gamma Entertainment, the parent company of Adult Time, for over 16 years. She began her career in adult entertainment in 2009 as a Marketing Director at Gamma Entertainment. Six years later, she transitioned to head of creative content, where she created Gamma's websites Girlsway and PureTaboo, in addition to Adult Time. In 2021, Mills founded Disruptive Films, a gay-focused production label, and directed "The Last Course" as its first film. Mills is married to Sara Luvv. She was recognized with awards including Director of the Year and Studio of the Year by XBIZ in January 2019, and Best Feature Director by XRCO in June 2018.

Mills’ commitment to innovation and collaboration across Adult Time’s diverse portfolio of studios and original series remains strong. She described the past five years as a "wonderful and humbling adventure," observing Adult Time's growth from an "idea" to an "award-winning brand" that represents the efforts of staff, producers, performers, and crew. She characterized Adult Time as a "brand built by a community of people who are passionate."

Key Facts

  • Adult Time is celebrating its fifth anniversary.
  • Bree Mills is the Chief Creative Officer of Adult Time.
  • Mills has been with Gamma Entertainment for over 16 years.
  • Adult Time was founded with the concept of "porn done differently."
  • The platform offers over 63,000 scenes and 420 channels in 160 categories.
  • Bree Mills founded Disruptive Films in 2021.