Peepshow Toys has announced a partnership with BBW pornstar and toy reviewer Sydney Screams, naming her as a new brand influencer. This collaboration aims to leverage Screams' reputation for toy recommendations to promote body-safe pleasure products.

Sydney Screams Joins Peepshow Toys as Influencer

On January 12, 2023, Peepshow Toys, an online retailer based in Jersey City, N.J., added Sydney Screams as a brand influencer. The announcement was also reported on January 16, 2023, from Las Vegas.

Screams, known as a toy collector and reviewer, has established herself as a go-to performer for toy recommendations within the adult industry. Her reviews cover products from small independent toy makers to large brands, including vibrators, dildos, lube, and lingerie.

Her journey into toy reviewing began with successful product reviews posted on PornHub and XVideos. Following this success, Screams launched a YouTube channel dedicated to posting safe-for-work reviews of her preferred toys. One such review on her website details the Pretty Love Rattler Wand Vibrator, noting its power and features like 5 intensity levels, 7 vibration functions, a semi-flexible neck, and a silicone head. The review also specifies its splashproof IPX4 rating, meaning it cannot be submerged, and provides dimensions: 9.6 inches total length, 7 inches handle length, 1.9 inches head width, and 2.1 inches head length. It weighs 335g / 11.81oz.

A representative from Peepshow Toys expressed enthusiasm for the partnership, stating that the company is "thrilled to partner with Sydney Screams, an icon in the adult industry!" The representative added that they are "excited to spread the word about body-safe, non-toxic pleasure products inclusive to all" and are "confident our partnership will support everyone seeking more fun and self-discovery."

Screams also shared her perspective on the collaboration. She noted that "The first thing I saw when looking into Peepshow Toys was that all of their products are body safe." She further stated that "Partnering with a retailer whose ideals align so closely with mine just felt right." Screams emphasized her commitment to safety, stating, "As a performer, people look to our industry for education, whether we like it or not. I only use body-safe toys both on camera and off, and I want my viewers to know how accessible quality, safe products are."

Influencer Role and Brand Alignment

As a brand influencer for Peepshow Toys, Sydney Screams will undertake several responsibilities. These include reviewing products, creating content, directing traffic to the retailer, and expanding brand awareness. Her role is expected to leverage her platform to further Peepshow Toys' message and grow their business.

Screams highlighted her appreciation for Peepshow Toys' "commitment to safety, accessibility, inclusivity, and education." She expressed excitement about using her platform to help further these messages. She also mentioned that Peepshow Toys "welcomed me to their exclusive group of influencers with open arms, and we’ve only just started working together."

The collaboration underscores a shared focus on product safety and consumer education. Screams' personal philosophy of only using body-safe toys, both on and off camera, aligns with Peepshow Toys' stated commitment to body-safe, non-toxic pleasure products.

Key Facts

  • Peepshow Toys announced Sydney Screams as a brand influencer on January 12, 2023.
  • Sydney Screams is a BBW pornstar and toy reviewer known for her product recommendations.
  • Screams reviews products including vibrators, dildos, lube, and lingerie.
  • She launched a YouTube channel for safe-for-work toy reviews after success on PornHub and XVideos.
  • Peepshow Toys emphasizes its commitment to body-safe, non-toxic pleasure products.
  • As an influencer, Screams will review products, create content, direct traffic, and expand brand awareness.