Pjur celebrated its partnership with the 2026 RTL Reality Awards, which took place on April 16 in Bonn, Germany. The event honored the most popular reality formats and personalities from German TV and streaming.

Partnership Highlights

pjur was an official sponsor of the RTL Reality Awards and created distinctive brand experiences as part of the production. A key highlight of the collaboration was the placement of pjur products and sachets in the 'Are You The One?' bedroom within the specially designed Reality House, bringing the brand to life in an authentic reality TV setting.

The pjur Woman Lust and Man Lust testing station was also well received by attendees, generating noticeable attention and a small buzz on site. Additionally, the company equipped the show's goodie bags with Sachet-Cards, which consisted of pjur med Premium and pjur med Repair, allowing guests to try both water-based and silicone-based lubricants.

Event Details

The RTL Reality Awards 2026 took place on April 16 at the Maritim Hotel Bonn and was broadcast live via co-streaming on RTL+ and BILD. The event brought together well-known faces from the German reality and entertainment scene, including stars from formats such as 'Are You The One', 'Love Island', and 'Temptation Island'. Guests also included other well-known reality personalities and creators from the German social media and streaming scene.

As part of the audience voting via bild.de/realityawards, winners were selected across twelve categories, including Lovestory of the Year, Beef of the Year, Drama Queen of the Year, Red Flag of the Year, Sexytime of the Year, and Reality Star of the Year (female and male).

Key Facts

  • pjur was an official sponsor of the RTL Reality Awards 2026.
  • The event took place on April 16 at the Maritim Hotel Bonn in Germany.
  • pjur created distinctive brand experiences, including a testing station and product placement in the 'Are You The One?' bedroom.
  • Guests included well-known faces from German reality TV and streaming formats.
  • Winners were selected across twelve categories via audience voting on bild.de/realityawards.

pjur's CEO and founder, Alexander Giebel, expressed his satisfaction with the partnership, stating that "Our products stand for quality, safety, and intimacy without compromise. By participating, we were able to reach the international community and contribute to a positive sexual culture."